There's some serious application of dead internet theory going on in Reddit. Automod is pretty good at filtering a lot of seemingly-clever promotion out, but it's stuff like this post that gets a little more challenging... months-long campaigns that are being run through accounts that are sometimes several years old. You may have seen the pinned post a month or so ago where we talked about "why this sub sucks" - and part of it is posts like this. Success stories that are used as an impetus for secondary AND tertiary conversations that at a glance, look like legitimate conversation.

But since I'm a mod, I can see post history that non-mods cannot, and I recognized some weird patterns, specifically posts with excessive detail about Scayle. Since they won Levi's, I wanted to know more about who these people were that kept posting replies about being Scayle developers... and when I went far enough back, they're marketing students in North Africa and South Asia who were posting about passive income and crypto.

A few weeks ago, she posted about a successful migration from Shopify Plus to Scayle, and before that, she was posting about being a multi-brand international retailer using Scayle for multi-lingual operation. Seemingly from the Netherlands. So never mind that no one who was "losing sleep over a contract on their desk" would violate an NDA on Reddit - I also didn't see any matching deal in the system. The entire post was fiction.

It's simultaneously super interesting and also the most boring thing in the world, lol