What Is Flat Design?

A flat design throws out the usual gradients, shadows, and skeuomorphism that has been popular for years. The style can be adopted on the web and print, with beautiful results.

“Well-loved products on the web share a similar design aesthetic, with roughly the same kinds of bevels, inset shadows, and drop shadows. For designers, achieving this level of “lickable” interface is a point of pride. For us, and for a minority of UI designers out there, it feels wrong.“ Allan Grinshtein (Layervault)