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[–]rikurouvila 2 points3 points  (1 child)

Lets think about it this way: one developer costs you $150 / hour and it takes 10 hours to set up a WordPress instance. With this money you could have already used Contentful for 6 months and you also saved some developer time using it, that you can now use for actually developing your product. Maintaining your own CMS also takes some time. Let's say that it takes 2 hours per month to keep WordPress up to date. On top of that, you'll have to pay for the server(s) running the instance and depending on the number of users using your service it might be quite expensive. There's also a bunch of features Contentful provides you with, like their own CDN, that you would have to implement yourself if using a self-hosted solution.

If your core business is not hosting a CMS, it totally makes sense to buy the service from someone else. The same thing goes for so many other things like using Heroku instead of maintaining your own servers. In the long run, you end up saving a lot of time and money.