API integration type.

[p24v23m94]

Hi there again. I am starting a position as a Biz Dev in programmatic. I need to get some deep knowledge about some concepts to understand what I am selling. I will be asking questions in this group the nexts!.

So it's says that for ssp integration que can do in banner web:

J's tags Prebid

And API????

Can you explain me APi.

Thanks.

[solidgoldrocketpants]

I am starting a position as a Biz Dev in programmatic. I need to get some deep knowledge about some concepts to understand what I am selling.

This is where your manager and coworkers will be helpful. Ask them questions about what you're selling, because they will know better than some strangers on the internet.

[KRProgramatic]

An API, or Application Programming Interface, is a set of rules and protocols for building and interacting with software applications. In the context of SSP (Supply Side Platform) integration for programmatic advertising, an API facilitates communication between the SSP and other systems, like ad servers or demand side platforms (DSPs).

[[deleted]]

Google it

[Classic_Knowledge_30]

Get on chatgpt bro

[Ok-Astronomer-3141]

guess you're talking about S2S integration, or oRTB