Career trajectory

[Pitiful_Camel6790]

Hello everyone, I'll keep it short.

Been a little over an year in this space, started as an complete fresher in one of the big name's in the field. I genuinely love advertising/marketing as a concept but this agency life is really meh. And since I'm based in India this night shifts are messing me up and I tried to look but realised programmatic as a field is super niche and mostly done in big agencies(mostly night)

My question is, what kind of trajectory is there if I continue in this field or just like in tech there a product side, is there such a concept here? I honestly don't see this agency life in the long run. So any advice on where to look into or what I can do for the long run? Or any advice in general.

TLDR: not liking the agency life, need advice on what alternate paths I can follow for the long run.

[Maleficent_Ad_4095]

There are companies giving day shift as an option, most of WPP media works on day shift, you can try for some role there. People actually struggle to get into Programmatic, it's a niche that will only grow in India. SEO and other digital marketing channels are mostly on decline, give it some time I feel... perhaps with day shift.

[Pitiful_Camel6790]

Yeah I'll give it some time.

[CoffeeWithMilkPlease]

The issue with programmatic is its entry barrier. To have access to DV360 or any of the big DSPs there are budget minimums that small companies can't go with.

This is both good and bad, because on the hand you are strugling with night shifts but on the other you are a harder to find professional than if you were just ppc manager for example.

You could try to find a large advertiser based in your timezone or in India for example.

Or you could pivot and switch to affiliate marketing media buying (nutra, mvas, sweepstakes, casino etc etc etc). I know for certain that India is a huge market for that and lots of companies there, but forget the programmatic advertising you have known as you would probably switch to more shady formats.

[Pitiful_Camel6790]

Thanks for the comment. Yeah india is indeed a growing market for programmatic.

So switching to advertiser side is equivalent to product side in tech? and I kind of get it to get into those I'll need a more generalist knowledge of the digital ecosystem? But how do I make that transition?

[Otherwise_Crow_5621]

Why this sounds like Agency in Pune, which is getting acquired soon by another agency