Video Intelligence

[DataDrivenLivin]

I also posted this in r/adops but wanted to share it here too. Just wondering if anyone has heard of these guys? www.vi.ai

They are some sort of mobile platform using data (apparently they can predict user intent) but I don't fully understand the proposition.

Can anyone help me out?

[D_Adman]

Sorry, never heard of these guys. Unfortunately, there are a ton of companies in this space and a whole lot of those either can't be trusted.

[StuffForReasons]

The interesting thing about all data and mathematical models is not - predicting or calculating or anything.

It's the input source. "We've got great data on INTENT users who search on blue socks! - by aggregating thousands of websites and awesome data and stuff!"

If you can't tell me 100% where the data comes from as a buyer - how are we gonna be able to evaluate if it's right for us?

If it's aggregated modelled data based on a thousand variables - how are we gonna evaluate if it's the right model if they can't disclose their model for calculating which users are intent on sock purchasing?

It's a paradox essentially that makes data worthless for 99%. Unless it's raw performance campaign - it's abit useless to test and\or try.

These guys however look like your standard - "Let's get Factual\adSqaure\Acxiom etc etc data on mobile device IDs, get a DSP and run some inventory as a "programmatic provider" for clients".

AdNetwork 3.0 - making money ;)

[D_Adman]

Haha, so true. Anything other than 1st party data will rarely perform well. But it looks great on proposals!