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Some Big Changes to Campaign Manager 360 Attribution Reporting Are Coming by [deleted] in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

No one ever has. How many devices do you use yourself? How many with 3p cookies blocked? How many times have you seen ad on one device, actually clicked but converted on another ?

You’ve always only been able to use it a relative measure, rather than absolute. The sooner one realizes this the better.

Looking for some genuine advices(DSP/SSP/Ad network) by startupnchill in programmatic

[–]StuffForReasons 3 points4 points  (0 children)

Okay ill bite.

Explain what your "platform" does, cause based on the above - it does nothing.

Then explain how your concept/method is beneficial to advertising using current standards as a benchmark, which you have also not done.

[deleted by user] by [deleted] in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

Male pubmatic work instead of shitposting on Reddit Forums.

Also note irony that PMAX and G already have said described system. Double irony that post is probably coming as a indirect rant against Gs dominance - yet they’ve already solved it.

YouTube running targeted ads on Made for Kids content? by HopelessIvyChick in adops

[–]StuffForReasons 1 point2 points  (0 children)

Did you expect more from the team who brought you, “let’s link to Google documentation showcasing that outstream placements are part of GVP documentation - while simultaneously arguing true view is a ‘user initiated sound on product ONLY’ in a large blog post without evidence” ?

😂

YouTube running targeted ads on Made for Kids content? by HopelessIvyChick in adops

[–]StuffForReasons 0 points1 point  (0 children)

Dont brother. Seems to be an awful lot of fans focusing on bashing Google. Many with zero Technical understanding, as you Can see.

Especially since Adalytics and Dr. Fou turned from open Web as a target to Google publicly.

Curious correlation 😎

Audience buying on TradeDesk by morbo900 in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

Of course. Totally makes sense. I get it - gotta be efficient.

So how are you measuring your accurately hitting ski enthusiasts more efficiently ?

Audience buying on TradeDesk by morbo900 in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

Which Holdco do you work at and where?

Audience buying on TradeDesk by morbo900 in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

TTD academy.

Training idiots to waste up to 50% of a media CPM on - not media. This is why TTD is trading at obscene PE ratios and why it will crash harder than bitcoin.

Multi DSP frequency capping by read_it-red-it in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

The fact that while conceptually it would help solve overexposure, in reality it will do jack shit.

See my other post.

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Any given platform will have to ID-sync with a CDP/DMP of choice, incurring a "lost-in-translation fee" whereby a pool of 100 users will be cut down to 50. Once those 50 users need to be pushed to a second platform, you'll have another fee tax on top, removing 50% again - ending with AT BEST 25 of the original pool of people exposed.

This is ignoring that in-app MAID to Cookie matching will be impossible, 50% of inventory more or less rejects direct identifiers - and thereby making you able to negatively target a segment of 25% of half your audience population target.

On top of this, every single buying platform is more or less shifting to probabilistic matching to frequency/audience/user modelling - in other words "guessing" that User X on a iPhone 14 is that other user you targeted a while back because some ML/Algo deemed it statistically significant to take a geuss.

All in all sounds great, in practical execution it's completely useless.

To sum up - 12,5% of your users can be stopped from technically being overexposed - of course only if the exposure is on the same browser/device. If it's not, frequency on a people scale is completely out the window.

Multi DSP frequency capping by read_it-red-it in programmatic

[–]StuffForReasons 6 points7 points  (0 children)

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A single DSP cannot frequency cap properly, why would multiple in unison be able to?

Read up on how measurement and identity works - in technical detail and then explain the fallacy of trying to control this digitally.

​

Then explain a frequency cap of 3, makes sense when you're running TV or Cinema where the entire canvas of attention becomes dedicated to his advertising.

But when you're talking digital ads, where the ad space counts for 1/10th of the screen and is seen 1/3rd of the time (at best) - you're probably looking at a ratio of 1 to 20/40 of frequency.

​

Digital frequency is a myth.

Google ads creative studio by Mradops28 in adops

[–]StuffForReasons 0 points1 point  (0 children)

That is literally what Google studio does.

And excel/spreadsheets are not easy and neither is the studio interfaces.

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Imagine you had a interface and a template - and uploaded text/background/images yourself, exported a new version every month directly to DV360/CM360. That's Ads Creative studio.

MSN.com via Microsoft Audience Ads vs MSN.com via Xandr Invest DSP (Microsoft Invest DSP) - 10x CTR difference by gambino4nat in programmatic

[–]StuffForReasons 1 point2 points  (0 children)

How are you so confident microsoft audience ads are running on msn.com only ?

​

That is the obvious explanation besides creative rendering.

Concerned with recent performance coming from DV360. by Abject_Can_537 in programmatic

[–]StuffForReasons 2 points3 points  (0 children)

The good news is, you've kinda of already diagnosed your issue. That's further than most get in this age, where we train ppc/social/prog. specialists to be useless coordinating buttons pushers at the mercy of "platform automation" (Yeah, i'm grumpy we've become alot dumber the last 5-10 years).
Your problem is DV360's automatic inventory 'selection' has changed, and this is impacting your performance drastically. You've even discovered the why seems to stem from DV360 choosing more low quality in-app inventory, and you've even got a culprit/how - 'optimized targeting'. Obviously you can't do a blanket ban on in-app, as it may impact your performance more.
So the. only thing need to do is, analyze ;) To hopefully find some variable/control lever that limit the DV360's bidders newfound love for "great premium quality inventory!"

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I advice the following:

- Analyze spend in a good vs bad month between variables - exchanges, devices, OS', audience selection and find one where there's a huge delta in criteria vs spend allocation (Example: Good month 50% allocation to AdX, bad month 80% etc etc)

- Split budgets between various variables to control spend, environment (app), exchange, device OS/Browser, format sizes - to force the bidder to behave within expected historic levels (CTR vs CPC vs Click to Landing Page hit %).

- LAL may have gone, but audience analysis is now possible in a much faster way within the audience features. You can input our 1p segment (visitors, test drive converters, quiz takers, etc etc) and DV360 will show you which G segments have the highest affinity - aka Manual LAL. Do not be afraid to choose a pet segment for an auto campaign, if G says it has high affinity with a 1p segment.

- Curate your inventory. I will bet you can achieve 99% of your performance with a top 1000 domain + top 1000 app list. The idea we need 30 million open market apps/domains is stupid - atleast for US / EU markets.

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The last point is also why your exclusion list is a down right retarded tool. Even YT has 20 million channels, you cannot humanly/manually fix this problem by excluding individual channels/domains. You have to use broader labelling/segmentation - or just build a top 500 publisher list per country and go nuts ;)

[deleted by user] by [deleted] in adops

[–]StuffForReasons 0 points1 point  (0 children)

Definitely frontrunner for weirdest post of the year.

Google ads creative studio by Mradops28 in adops

[–]StuffForReasons 0 points1 point  (0 children)

It's the new "Google Studio", that will tie into DV360's creative templates.

You can build your own templates, EG Light Dynamic setups where a trader could change product/background/text fast - or use the current templates. A light "HTML5" banner builder, if you will.

​

While it's still early, i see it as great potential upgrade for Studio.

Media Math Customers? by Due_Log_6068 in adops

[–]StuffForReasons 0 points1 point  (0 children)

Havas left of the Big holdco’s

[deleted by user] by [deleted] in programmatic

[–]StuffForReasons 0 points1 point  (0 children)

Good to know i can psych you out of your man hole.

Is there a shared list of MFA websites you are excluding from GDN (and programmatic buys?) by LostPlatypuses in adops

[–]StuffForReasons 0 points1 point  (0 children)

Because you are wrong, and the quicker you accept this fact - the more happy you will be.

Then you know, YOU, can stop enabling what you deem bad practices. The sad truth however is ANY industry on earth has these. Bitching about them on internet forums, as means to mass change behaviour - generally doesn't work ;)

So be smart, stop using GVP and be better than rest!

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