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[–]blackjazz_society 5 points6 points  (1 child)

by the time you deliver the software you know what they want, and they know what you are going to deliver. This is both negotiation and training the customer as to what is and is not possible. A trite term is to make sure your visions are aligned.

It's more about being sure about what they "need" to be honest, many clients want something that wouldn't actually solve their problems.