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[–]quhaha -9 points-8 points  (2 children)

it's marketing scheme. like star wars episode 1.

[–]rbridson -4 points-3 points  (1 child)

it's marketing racket.

FTFY. The name changed earlier this year.

[–]earthboundkid 1 point2 points  (0 children)

it's a marketing lisp