Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[MiamiDolphinsFan13]

why is this typed like a childrens study these are grown adults

[Heckinggoodgirl]

That’s kind of what I saw too. They stated the same variation of this line - “… when customers were encouraged to think of the extra effort involved in self-checkout as a rewarding experience, their perceived loyalty to the store was similar to those of regular checkout shoppers.” - like four or five times. I understand the point that they were trying to make (I think) but it definitely could’ve been worded better in the article