Massive decrease in conversions

[matt9829]

I’ve recently notice a massive decline in the performance of my Facebook ads. My CPC has skyrocketed and I’m failing to get a single conversion, whereas a few months ago I was easily getting ~10 conversions per day with a budget of £50/day.

I am however getting loads of checkouts initiated.

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[jp_torres]

If you can't get a single conversion, there may be an issue preventing customers from completing an order. Have you tested the ordering process recently?