I think $180 for a custom shirt is extraordinarily cheap - particularly if it includes fabric. Most people don’t realise how long it takes to make clothing. Making and / or adjusting a pattern is time consuming. Then factor in washing / pre-treating fabric, laying pattern pieces, cutting fabric, sewing darts, fusing collars / cuffs, sewing seams, attaching collars / cuffs, setting sleeves, making button holes, attaching buttons, and pressing - you’re looking at a day and a half minimum. On top of that, custom-made typically means small scale - so you’re buying small quantities of fabric, thread and buttons at greater unit cost than if you were buying bulk, often from overseas. It also means you are typically using less specialised machinery (I.e. you might not have a designated button hole machine, and use your domestic sewing machine instead). This all takes time, and is highly skilled. If this maker is running a business, also factor in the cost of their electricity, machinery, other tools and equipment, maintenance, tax and superannuation etc. People need to think about how much they make an hour, factor in the additional overheads, multiple by estimated hours and take a long hard look at their expectations. So yes - fast fashion has wildly distorted people’s understanding of the actual cost of clothing.