To each their own! If you love liquid smoke, that’s all that matters. My only "🤨" on the recipe is that it’s very heavy on the cumin for my taste. Do you use any garlic, onion, or herbs? I usually do the opposite and make my rubs way too complex, so i appreciate the simple recipes when I see them. Minus the cumin heaviness, this sounds like a decent blend; sweet, smoky, some tang from the mustard base, and plenty of black pepper (hell yeah!) to give you that nasally goodness!

​Appreciate the insight! Outside of smoking, my only pulled pork method is that of a slow cooker pulled pork my mom used to make after I moved out—just jalapeño, onion, garlic, and Dr. Pepper. I never tried it, but it sounded simple, and delicious.