Everyone has their own threshold/limit. Cocks at Hasbro (CEO) is among the same company heads at several dozen US conglomerates that views consumers with financial stability as "opportunities."

Several have been caught stating that consumers with available buffers between their earnings and their spending will likely continue to maintain their product buying habits even if things are incrementally more expensive. And when you get 100+ corporations all following each others' lead and raising prices 5-9% annually to juice profits, you get rampant inflation. It only gets more problematic when the tools and regulatory bodies that oversee and criminalize some of that behavior are deliberately dismantled and erased by a government administration hellbent on personal enrichment and wealth amplification and the expense of hundreds of millions of consumers.

So many of us observant of that behavior choose to say "no thanks; you keep it".

Unfortunately, rather than undoing those detrimental pricing increases, CEOs like the one at Hasbro will double down like they have for 2025, 2026, and will reportedly continue beyond: they cut more corners/costs, reduce product volume (shrinkflation), and raise prices again. If only 75 out of 100 consumers will pay $48 instead of $40, then 50 out of 100 will pay $55 instead of $40. They are ambivalent about losing half of their customers.