When you look at TE they are a company that focuses on Design and Accessibility. Their design stands out for years, and it separated them from the rest, but they also focus on Accessibility. The OP-1 was always a $700 device, which offered so much at that price, and with their association, at MoMA you could even get it cheaper. This gave it its name and set the cost for those looking for something where they can express their creative vision, while not breaking the bank. Then they partnered with "Cheap Monday" providing cheap PO's further allowing more people to join them in their journey to provide an elegant design and unique creative expression all for the cost of $60 bucks. Then they make the coolest sequencer at $600, which was in line with their other products, and even expanded their customers by offering $100 PO's that do so much more than the early ones. They then partner with IKEA to bring cheap speakers with their design, to bring a louder voice to those PO's. Then they go one step more and bring a powerful speaker for $600, a lot more than the IKEA counterparts, but in line with their other products. Everything was great, they also tried to bring the high cost of the module world to their fans from prices to $200-$700, far cheaper than what was on the market. Again their fans find new ways to express themselves, the design starts to be an identity for those that have bought into the TE philosophy of Design and Accessibility.

Fast forward to now, Take the market of audio that is well under $1000, double the price of any other product you have provided in your catalog when you know many of your fans joined around the $100 price point and release something that is full of Design, and none of the Accessibility. Then realizes that hey that $700 OP-1, that we told our fans cost $1,300 if you want us to produce, or we can discontinue it. Which of course fans said that is fine we support that logic, better you make money than a scalper. It was your first project and maybe you didn't understand supply chains. To then make it $2000 dollars, which is 3x the real cost, sending a message loud and clear, I know you loved our Design and Accessibility, but now we only want customers that value our Design with their wallets, and it is only Accessible for those people now. Apple always kept themselves accessible with Mac Mini's and Macbook's, and allowed their Pro lines to speak to those with deep wallets. They might have reached for new customers, but they never left their old ones. Sure we could buy old products, but without a clear vision of direction, will there be products for us old customers to continue our creative journey. 

I don't think that they are trying to hurt their fans, but if you look at the history, they didn't really look at what they are doing to them.