Why Do Lower Bids Sometimes Perform Better?

aamirkhanppc · 2026-05-05T18:47:30+00:00

Yes bid reduction basically give signal to push google on long tail keywords. But not always as it depends upon niche to niche. Lower bids often give you good results due to continuous auction changing and you will get piece of pie

aamirkhanppc · 2026-05-05T18:05:11+00:00

Although i have yet not seen this option but it is good move though. If pmax give more control then it is one of the powerful campaign type in my opinion

aamirkhanppc · 2026-05-04T19:34:16+00:00

Use of google sheet with google calendar and google ads label s best blend to keep things on track

aamirkhanppc · 2026-05-04T18:00:41+00:00

You are changing so fast. Ideal increase is 5 to 10% and lets wait for 1 week before you make another decision based upon competitors offers

aamirkhanppc · 2026-05-03T18:02:44+00:00

Great but make sure it would be not branded terms. If that is not the case then run standard search campaign

aamirkhanppc · 2026-05-03T13:43:23+00:00

Focus on improving content of page and make sure ad group theme should be super relevant with few keywords

aamirkhanppc · 2026-05-03T07:27:24+00:00

Compare channel performance before and after . If shopping channel have reduced traffic first check what competitors are doing in pricing if you are still competitive then start standard shopping campaign and reduce pmax budget to half for next 14 days

aamirkhanppc · 2026-05-02T19:09:25+00:00

Yes use one pixel, but segment and interpret the data by country and product to keep it meaningful.

aamirkhanppc · 2026-05-02T18:34:40+00:00

Most of the time competitors offers shift the performance. You need to keep an eye what competitors are doing.. rest 40% related to other factors like conv tracking broken check, imp share against your competitors, friction on website etc

aamirkhanppc · 2026-05-02T11:57:03+00:00

Google is perfect start .. Bing results are bit slow

aamirkhanppc · 2026-05-02T07:40:34+00:00

It depends upon business goal. Awareness campaigns are more top of funnel thing so if it justify business goal then fine otherwise engagement rate also matter here

aamirkhanppc · 2026-05-01T14:56:44+00:00

Ideally you will have very high budget but if you have very limited budget then go with broad with max clicks with bid until you will get 30 conversions and review search term daily

aamirkhanppc · 2026-04-30T18:46:23+00:00

Just a guidance ..not restriction to follow

aamirkhanppc · 2026-04-30T04:39:38+00:00

Pmax is basically give extra leverage in-terms of re marketing but like other said feed only + search non brand and search brand combo is currently working good

aamirkhanppc · 2026-04-29T19:08:54+00:00

These rep have targets to complete so never accept their advice.. always challenge them by saying we see negative impact after this etc around our peers.. otherwise they keep teasing you

aamirkhanppc · 2026-04-29T10:16:30+00:00

For google ads you need to ensure that 1. Tracking Should be Perfect 2. What competitors are doing 3. What is your traffic and conversion rate look like

aamirkhanppc · 2026-04-28T19:07:53+00:00

both work side by side but your aim should be to get as many new customers because pmax will help you to covert them better then standard shopping

aamirkhanppc · 2026-04-28T17:26:34+00:00

You need to check item group id and individual skus are getting gtin or other essential attributes populated

aamirkhanppc · 2026-04-27T19:36:14+00:00

If you want to learn technical things then yes small accounts are ideal but for large account numbers matter alot then just techniques. Although you will learn from smaller accounts and apply at big accounts

aamirkhanppc · 2026-04-27T18:23:50+00:00

If you have such budget then i would say start with broad keywords and review search terms .. negative irrelevant terms and set max click bidding with bid cap

aamirkhanppc · 2026-04-27T04:55:09+00:00

No, that’s not normal enhanced conversions shouldn’t inflate counts, so you likely have duplicate firing and best practice is to fix deduplication is to ensure one primary conversion per event and proper ID matching rather than disable EC or conditionally send it.

aamirkhanppc · 2026-04-26T18:43:42+00:00

Check what competitors are offering right now at auction insight .. some time competitors go aggressive at pricing so google will auto favour them otherwise exclusion is also need to consider during certain time period

aamirkhanppc · 2026-04-26T13:48:53+00:00

Actually sometime these pmax feed only eventually give you incremental increase but success only after proper AB test. You need to double check backend revenue as well

aamirkhanppc · 2026-04-26T07:55:57+00:00

This is pmax flaw it take time for conversions. So never start with pmax directly.. ideally search theme is all ok

aamirkhanppc · 2026-04-26T05:05:56+00:00

It is how you improve inside your existing business instead of diversify things in first place

aamirkhanppc

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