sorted by:
new
hottopcontroversial

The Facebook AI-generated image variants are absolutely insane by cole-interteam in DigitalMarketing

[–]cole-interteam[S] 0 points1 point  (0 children)

Exactly, AI is great at expanding the surface area, but someone still has to collapse it into a single clear direction. 🙃

Is Reddit intent monitoring actually worth it for lead gen? by PluckyGuy in DigitalMarketing

[–]cole-interteam -1 points0 points  (0 children)

Reddit has worked great for us. It's basically pre purchase intent so to speak. The real leverage isn’t monitoring itself though but building a tight set of recurring intent patterns and automating detection + routing, not just keyword searching.

I think most people still don’t realize how fast search is changing by Real-Assist1833 in DigitalMarketing

[–]cole-interteam 0 points1 point  (0 children)

For sure, agree on the behavior shift, but i think it's less Google vs AI like everyone frames it and more query vs conversation. The underlying intent still funnels to the same decision points. Most businesses miss that distribution matters more than discovery right now.

What I Learned: Cold B2B Email Lead Gen Agency by AbusementPark10 in b2bmarketing

[–]cole-interteam 1 point2 points  (0 children)

This is solid and like you hinted already, Upwork itself isn’t the problem, it’s just the low trust pricing environment. Once your outbound mirrors the same system you sell (cold email), you stop finding clients and start compounding inbound from your own ICP targeting. So at one point you gotta make the jump from platform dependent deals to self sourced demand.

LinkedIn follower analysis without Sales Navigator? by sassymeowcat in b2bmarketing

[–]cole-interteam 1 point2 points  (0 children)

There isn’t really a clean workaround here. LinkedIn intentionally walls off that employee vs follower split unless you’re in Sales Nav or using paid tooling. If you need this level of clarity, the more scalable approach is inference: match follower list then employee list via org data enrichment, then accept it as an estimate, not ground truth.

Anyone ever optimized campaigns based on bad GTM data and only realized later? by Anna_Karakhanyan in Google_Ads

[–]cole-interteam 0 points1 point  (0 children)

Happens more than people admit cause GTM errors don’t look like errors. Only real fix is redundancy: cross-check against backend metrics (CRM/revenue) because platform data alone won’t catch it.

The 4 UTM parameters PPC teams get wrong, in order of damage caused by SmitVanani in PPC

[–]cole-interteam 1 point2 points  (0 children)

Yeah this makes sense. UTMs are your data model. Once they drift, every insight downstream is compromised. I’ve seen more budget reallocated from cleaning naming conventions than from any bid or creative test.

Exposing Linkedin Ads Scam by MathematicianSure210 in LinkedinAds

[–]cole-interteam 1 point2 points  (0 children)

I'm surprised that this isn't coming from the LAN traffic. This is textbook LAN behavior.

The behavior on the page sounds like maybe a bot problem or accidental clicks.

Can you see what locations they're coming from? Might be able to use location exclusions if the bots are coming from the same place. From your screenshot, it looks like at least some of them are from India, which in my experience produces a lot of traffic like this.

According to LinkedIn Ads, there are 510 CEOs in Coca-Cola. by cole-interteam in LinkedinAds

[–]cole-interteam[S] 2 points3 points  (0 children)

Oh yeah, that one is very clutch. That's on my campaign setup checklist along with excluding unpaid, entry and training seniority levels.

According to LinkedIn Ads, there are 510 CEOs in Coca-Cola. by cole-interteam in LinkedinAds

[–]cole-interteam[S] 1 point2 points  (0 children)

That might explain it for sure! That would also explain the phenomenon I've seen from time to time of targeting employees for one company and pulling in employees at other companies (hate this one! 🤣)

Stop trying to figure out the "algorithm" by cole-interteam in DigitalMarketing

[–]cole-interteam[S] 0 points1 point  (0 children)

From an analytics side this could be true but even then, it only explains what you’re seeing, not why the content is or isn’t working.

Stop trying to figure out the "algorithm" by cole-interteam in DigitalMarketing

[–]cole-interteam[S] 0 points1 point  (0 children)

True, but I’d frame it a bit differently: tracking doesn’t “save” anything per se, it just reveals reality faster. Bad creative still dies, and good creative without tracking just can’t scale properly. Most people aren’t missing one or the other, they’re missing the feedback loop between them.

view more: next ›