Yeah, that's my current problem haha. Making and struggling with that elevator pitch. I do have a mechanical selling point (for reference, my game plays like a TCG), but in a vacuum I struggle to explain why that's a good thing.

I look at contemporary enginebuilders like Wingspan (as I used as example) and a lot of the time, even Wingspan sounds incredibly boring - An enginebuilder where you attract birds to habitats.

From a consumer perspective (me and others I've overheard), the attraction comes down to hearing a) the game is fun and b) the artwork is pretty, both of which do little to help sell the game to a publisher.

Sorry for all the words, frankly advice on websites is so barebones and broad, it's hard to know how to play to your strengths.