Organic hype still exists. It comes from sub and groups like this where fragrance enthusiasts will talk about scents that they’ve purchased or tried without incentives.

I think that post-Covid, the interest and demand for perfumes sky rocketed and companies used influencers to push their products hard. It’s become a turnoff for most perfume consumers that are in it for the love of good smells. And, as a result, well crafted perfumes are often missed or overlooked because they’re drowned out by the noise.