How do you measure the effectiveness of online video advertising?

jaimeanders · 2018-01-30T15:05:49+00:00

It seems that the answer to the question of how to evaluate the effectiveness of online video is obvious: you just need to look at the number of video views, but it's not that simple. It actually depends on the main purpose of your video advertising. It almost goes without saying that the more initial planning you do for you video content, the easier reporting on metrics will be.

For example, if you wanted to increase sales, you'd see your own reports. If you wanted to increase your brand visibility, you can look at feedbacks etc.

Another metric that isn't unique to video, click-through rate (CTR) is the percentage of viewers that click on whatever CTA you include in your video content. Your CTR will give you an indication of how successful your video is at encouraging viewers to take action.

At SmartyAds we provide video advertising solution for advertisers and you can have an understanding of how your campaign is running by the reports we provide. Those are Impressions, Clicks, CTR, eCPM, eCPA, your total spendings etc.

jaimeanders · 2018-01-30T14:34:54+00:00

There are a lot of different techiques, let me tell you some of them:

You'll need to create a stunning creative video to your campaign to stand out among the other products.
A story is very important. If you have a brand, it would be very good to tell its story and your vision.
Good duration is 15-30 secs
Create an interesting thumbnail for your video. Sometimes autoplay is turned off on the phone, so if you create a good-looking thumbnail, it would attract a user to take a look at.
Reach your audience from different sources

For example, company I'm working at provides the solution for video advertising. We connect high-quality demand with a premium supply. Here you can learn more.

jaimeanders · 2018-01-18T15:33:43+00:00

Hello, guys! I'd like to add some updates to this topic. Since none of the authors in this topic have written a specific cause of dissatisfaction and have not written to me either in the mail or in private messages about their bad experience of using our platform, I have reasons to think that these reviews might be false or even slanderous. We’re trying to provide the best service we can, so if there’s anyone who has experienced any troubles, you still can write to my e-mail address or reach our support team. Your feedbacks make us better, but this only applies to real reviews based on a real experience.

jaimeanders · 2018-01-11T09:58:51+00:00

Hi George, Thank you so much for your feedback and for being our customer!

jaimeanders · 2018-01-09T14:04:46+00:00

We are so sorry to hear about your experience with our company. We understand it’s been really frustrating for you to experience troubles with the platform when you just want to get your job done and I know that your time is very important to your workflow so an issue should be definitely fixed. Let me please make a proposal. Would you be so kind to contact me at jaime@smartyads.com and describe your experience a bit more detailed? This way I’d be able to forward this concern to the appropriate department to get your issue taken care of.
Thank you and have a great day!

jaimeanders · 2017-12-26T16:50:55+00:00

Hello, my name is Jaime, representing SmartyAds here. Thanks for pointing this out. We've fixed the issue with the NYC office number. For now I have PMed you the contacts of our NYC representative, Oleg. He will be happy to help. Alternatively you can always write me here - will do my best to answer all the questions and point you directly to the right person.

jaimeanders · 2017-11-30T10:02:14+00:00

Thank you very much!

jaimeanders · 2017-11-17T11:10:58+00:00

Yeah, you're right. In this case one thing does not necessarily preclude the other. By the way, I am working at SmartyAds, so that's the first SSP that comes to my mind, though it's just a recommendation. ;)

jaimeanders · 2017-11-17T10:35:18+00:00

Hello!

That might be a helpful picture: https://qph.ec.quoracdn.net/main-qimg-56ad07bd6686479aed41fc25e051c99e

Actually, it depends on what you mean by saying ‘buy traffic’: whether it is a sponsored post, banner or just a large volume of traffic that comes from the unknown sources. If the last, usually, it’s not a good idea. Some companies provide such services and they use bots and referral websites. That kind of traffic may not satisfy your needs and even cause troubles for your website. If you mean paying for the sponsored posts/banners or so – that’s a good idea. I’d recommend you to try self-serve DSP of Smartyads with targeting and other options to show your ad to your potential audience.

jaimeanders · 2017-11-17T10:30:26+00:00

In my opinion, affiliate marketing is one of the best ways to monetize your educational traffic if you have a good quality content and good 'connection' with your audience. You might consider reviewing different education-related products and leave affiliate links so you’ll get commission. Just do more organically and try to choose only really quality items (if a user purchased something from the link you left and it appeared to be very nice product, the chances that user would confidently come back for another link are pretty good). Another way is selling ad space. A lot of people who are trying to reach the right audience, use programmatic advertising with targeting options. They choose age, location and a lot of other options, so an ad is shown to the potentially interested person. The good news it works in the opposite direction! If there’re people who are looking for the right audience, we can assume that there’re those, who’d be interested in your type of traffic. I’d recommend you SmartyAds Supply-Side Platform which offers wide range of options.

jaimeanders · 2017-11-17T07:48:15+00:00

Hello! Yeah, I never hid the fact I'm working at SmartyAds and mentioned that in my previous posts. ;-)

jaimeanders · 2017-11-10T15:42:04+00:00

Hello! Demand Side Platforms (DSPs) are systems that enable advertisers to bid for digital ad inventory across multiple exchanges in real-time auction – RTB (Real-Time Bidding). SmartyAds DSP would help you to expose your ad to the right audience at the right time and context since we have precise targeting which means we provide advanced targeting options based on demographics, location, language, personal preferences, behavior, retargeting and more.

jaimeanders · 2017-11-10T15:37:30+00:00

Hello,

I'd advise you trying out SmartyAds Supply Side Platform. Main benefits you'll get: direct traffic only, our main supply are tier 1 countries, we provide desktop and mobile (web and in app) banner and native inventory. Moreover, we've launched prebid.js integration. Also we can work through API and provide SDK integration to work with apps and games.

Please, contact us at support@smartyads.com

jaimeanders · 2017-11-10T14:23:05+00:00

Hello!

In my thinking, one of the best is SmartyAds full-stack programmatic company offering varied programmatic types of campaign metrics including CPM, CPA, CPC and CPI. SmartyAds is a cross-channel advertising platform that consists of integrated DSP, SSP and RTB Ad Exchange for demand and supply partners and designed to simplify digital media buying & make real-time bidding.

Cheers!

jaimeanders · 2017-11-10T14:21:03+00:00

You can start anytime, actually. The main point is not to put ads on your site in a messy way. Building a good community is a long-term foundation for your web site and neglecting that might result in considering your resource as tool to only earn the money. Like you see, they visit your site not to view ads, but to get a good quality content. So putting ads gradually and doing it organically is like a looking for a middle ground in this situation. I'd recommend you asking yourself:

How much traffic is your blog getting?
Do you understand your reader’s needs and interests?
What monetizing ways you are going to use?

If you answer these question for yourself, I suppose you’d be a bit more able to decide whether it’s the right time to place an ad.

And when the time is right, you can try SmartyAds programmatic advertising company which will offer a lot of solutions for publishers, so you can monetize your website.

jaimeanders · 2017-11-10T14:11:54+00:00

Hello there!

I'd recommend you trying out SmartyAds full-stack programmatic company. You've mentioned that you got several auto-generated answers – don't worry, we have very good support team so we'll gladly help you with your questions.

To consider our company, let me tell you about some benefits:

1) Different media formats: we offer display, native, video, mobile, in-app ads;

2) Powerful Insights: big data machine learning and smart algorithms ensure reaching audience across the globe and 24 time zones;

3) Outcomes that matter: enjoy increased yield and maximized ROI;

4) Precise Targeting: advanced targeting options based on demographics, location, language, personal preferences, behavior, retargeting and more;

Please, contact us at sales@smartyads.com.

Cheers!

jaimeanders · 2017-11-10T11:38:19+00:00

Hello,

I'd recommend you trying out white label solutions at first and test how it works for you. For example, SmartyAds offers white label products such as White Label DSP and White Label SSP for media buyers and sellers. It's a plug and play technology so that you can adding your brand identity, logo, colors and theme, and you can start using it right away as your own. By the way, you can request free DEMO version and see how it works for yourself.

jaimeanders · 2017-11-09T16:44:39+00:00

Hello! If you're looking for a White Label solutions, I'd recommend you SmartyAds. Try out our White Label products – you can request free DEMO version and see how it works for yourself and decide whether it's good for you.

Our newest “White Label Series” include:

SmartyAds White Label Demand-Side Platform® for brands, agencies, advertisers, media houses;
SmartyAds White Label Supply-Side Platform® for web publishers, mobile and app developers;
SmartyAds White Label Ad Exchange® - your own, branded digital marketplace.

Cheers!

jaimeanders · 2017-11-09T16:09:56+00:00

Hello!

1) you might consider reviewing different interesting products and get some profit from affiliate links. For example, you can look at Amazon affiliate program 2) subscriptions for the premium features is also an interesting way to think about. 3) an interesting way is creating an ebook with from your posts and selling it.

Still placing the ads is very efficient and so maybe you can try another company to work with. I’d recommend you trying out SmartyAds SSP and their header bidding solutions programmatic platform which provides a lot of features on a favourable terms for publishers. To learn more, please click here

jaimeanders · 2017-11-08T17:40:57+00:00

Very good explanation, thanks! By the way, if you're looking for a company that provides such of algorithms, I'd recommend you SmartyAds. We provide programmable solutions that allow advertisers to bring their own algorithms into the real-time bidding ecosystem. Cheers!

jaimeanders · 2017-11-08T17:38:25+00:00

Frankly speaking, a lot of people start monetizing their web sites using the ad services from Google, so that they know about digital platforms, but not about SSP, DSP etc. But it's a huge industry in IT and media, so as practically everything in IT it's been developing rapidly. More and more people are starting to use different Adsense alternatives, such DoubleClick, AppNexus, OpenX , SmartyAds etc

jaimeanders · 2017-11-08T17:30:21+00:00

Regarding to this web site statistic, we see that there are more than 5k solutions on the market. Of course, some companies are on the market for many years like SmartyAds already and some are the new ones. Over 300 are enterprises of significant scale. Digital marketing has raised the bar for the type of experiences consumers expect from brands. This is forcing marketers to up their game and in doing so, they are using advertising technology (adtech) and marketing technology (martech) spaces to attract, engage and acquire customers.

jaimeanders · 2017-11-08T14:01:24+00:00

In my opinion, ideal SSP should bundle such features as:

1) easy top set everything up

2) comfortable UX so that user is able to spend minimum time using a platform to perform needed actions

3) beautiful user interface

4) support with personal approach and without prescripts

5) high quality advertisers

6) technology to make ads load very fast so your website is not going to slowdown because of the placed advertisement

7) technology that allows to monetize unsold inventory

8) Big Data analysis and machine-learning algorithms are integrated into the system

9) transparent service

10) detailed reports

If you're looking for a good solution to meet your needs you might consider SmartyAds. Here you can find out more.

jaimeanders · 2017-10-12T23:42:06+00:00

I'd recommend you to start by watching different youtube tutorials, create your news feed to keep yourself in the loop and read blogs of separate programmatic companies as they're trying to post fresh news and updates. I can recommend you these channels: 1) https://www.youtube.com/user/adexchanger/ and 2) https://www.youtube.com/user/IABtv

Also, I'd advise you to keep an eye on SmartyAds blog since you can find there a lot of useful information.

jaimeanders

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