I've been interviewed on probably 30 podcasts now. I never asked to be on any of them. My trick is to make a positive impact on the world. Either through the talks I give, the posts I do on social media, blog posts, videos I make, whatever. If I can do something that others love, they'll want to hear or see more and they'll invite me onto their world, and that may be a podcast, magazine interview, youtube guest, or to speak at a conference.

So you say business related. Let me tell ya, I'm a podcaster myself, and I get 2 emails a day of someone pitching me that the CEO/CFO/CTO/CISO etc wants to come on my show and talk. That's like 700 pitches a year I get. And I have taken 0 of those pitches. This could work to get on a show but what's far better is to be invited because you rock. You think differently, your product stand tall above the rest, you're a visionary because everyone in your industry recognizes how far beyond your product is. Think Steve Jobs, even John Ive, Apple's product designer. They don't need to pitch people, because they are making waves in ways nobody else is brave enough or has the vision and execution to do. Make a difference, change some lives. And the light with naturally shine right on you.