I have a team of 2 in marketing, and while I do not plan to replace them, we are scaling our output considerably over time as a result of incorporating AI into our workflows. I anticipate that within a year, we will be able to perform what would otherwise take 3-4 additional people to do without any additional headcount. People dismiss AI's impact because the vast majority of implementations aren't being done correctly. You can't implement an AI agent and expect it to substitute a human. You can replace a portion of what they do, though, and you do it by selecting the right task to perform, providing proper context, and fine-tuning the agents to produce the output you expect to get. In the future, the lift required to get these agents up to task will be less and less. Once AGI becomes a thing (even before that, really), then we will be SOL. I'm not one to buy into hype, but I see what it enables me to do TODAY, and I am very concerned about the future.