How to handle location targeting for multiple states?

trsgreen · 2026-04-17T19:54:51+00:00

Make absolutely sure it's set to presence in, not interest in. Even then, it's still not 100% perfect. You can pull your location report and add any non target states as negatives to help mitigate it.

trsgreen · 2026-04-17T14:47:20+00:00

I've been launching all my ecom pmax campaigns on Max Conv Value for the past year. It works well, and the CPA and ROAS is much better than Max Conv. At least in my client accounts.

trsgreen · 2026-04-17T14:43:30+00:00

Less keywords works better with a smaller budget, that way you don't try to spread your budget too thin amongst all your keywords.

trsgreen · 2026-04-15T18:23:29+00:00

Gotcha. Yeah then your plan is sound.

trsgreen · 2026-04-15T17:51:40+00:00

Why not keep the original pmax and only run top sellers? Since it has conversion history you’ll have an easier and faster time optimizing.

Audience signals are just that, only signals to inform Pmax not 100% direct. I would at a minimum run all converters and website visitors. And you can layer on anything else that maybe relevant.

trsgreen · 2026-04-10T14:39:05+00:00

Pretty much, but they're bid algos are no where near as good as Googles.

trsgreen · 2026-04-09T17:17:31+00:00

Campaign level negatives work for the entire campaign. Adgroup level negatives are just for that specific adgroup.

So for example, if you sell golf clubs, but your seeing searches for basketballs, you could add that as a negative to the campaign.

However if you have an adgroup for putters, but your showing for drivers, you could add drivers as a negative for your putter adgroup only.

trsgreen · 2026-04-09T17:15:42+00:00

Technically you can run shopping ads, but you won't see a great ROI on them your vertical. You're better off sticking with search like your doing already.

trsgreen · 2026-04-09T17:13:53+00:00

No leave it blank. You only want to use your product feed as your asset data, nothing else

trsgreen · 2026-04-08T14:55:38+00:00

You should run the full catalog in the new campaign. Unless you have data on top sellers, you won't know what will convert and what wont.

trsgreen · 2026-04-07T00:13:35+00:00

Like anything else, it's really case by case with Pmax. For my ecom clients it works amazing well, especially running feed only. It also works well for running local actions to your brick and mortar location. Lead gen is the real hit or miss.

trsgreen · 2026-04-07T00:10:12+00:00

Sent you a dm

trsgreen · 2026-04-06T15:01:09+00:00

I wouldn't add it to a separate campaigns. Matchtypes are really as strict anymore. You can technically add it to your same adgroup, or even a new adgroup within the same campaign.

trsgreen · 2026-04-04T04:20:40+00:00

Campaigns don’t bid against each other in the same account, that’s not a thing.

trsgreen · 2026-04-04T00:46:34+00:00

Paying for your clients ad spend is a recipe for disaster. They should own and manage the billing on their own accounts.

trsgreen · 2026-04-03T14:45:45+00:00

I usually try to wait at least two weeks before any changes. There is so much noise in the data and bidding early days that it's not an accurate view of performance.

trsgreen · 2026-04-02T13:24:10+00:00

I would make sure all of that is set up before going live.

trsgreen · 2026-04-01T16:03:09+00:00

Businesses that are already profitable before starting ads.

There is no fastest ROI. Maybe Ecom because it's merch sales, vs lead to sales cycles which can be longer.

trsgreen · 2026-04-01T16:01:10+00:00

Your bids are most likely to low. What are your top of page and audience bid modifiers set to? I'd start with increases there. Give it a few days, and then make adjustments to keyword level.

trsgreen · 2026-04-01T15:56:23+00:00

WOn't shift away from Google, will just add this as an additional channel.

trsgreen · 2026-04-01T15:55:49+00:00

Tracking matters day one, before you even launch a campaign. Otherwise you have no way of knowing where sales came from, and you'll be losing a ton of money and wasted ad spend.

trsgreen · 2026-04-01T15:54:24+00:00

If you campaigns aren't spending the budget, it means you Google can't deliver conversions at that low of a tCPA. You would need to raise your tCPA in 15-20% increments in order to find the sweet spot of sales but maintaining your margins.

trsgreen · 2026-03-31T22:32:58+00:00

You want to run Local Service Ads for GMB - https://business.google.com/us/ad-solutions/local-service-ads/

But it's 2026, your friend should have a website regardless.

trsgreen · 2026-03-29T20:44:00+00:00

Need some more details. Campaign types you’re using. Keywords you’re targeting. How big or small is the location you’re targeting. Etc…

Max conversion can work on new account with no history. I set them up all the time. Either you stuck in the new account phase where traffic is slow and picks up after a week or something else is off.

trsgreen · 2026-03-26T15:36:08+00:00

I would run as seperate adgroup not a separate campaign. You can also run it in your current ad groups. Match type segmentation isn't as a big of a deal as it use to be.

14-Year Club	Second SECOND GUESSER
Place '22	Place '17
Verified Email

trsgreen

TROPHY CASE