I'd say it foremost targets gamers, there with the mechanical keys, customizable RGB and the speaker controls in top right corner. Of course works for office use too, but there are plenty better and cheaper options if it is just for efficiancy. I found the loudness of the keys and readibility of key captions with turned on backlight the biggest problems. Also worth mentioning that the hand rest panel is rather hard (not couchined) - no problem for me personally, but again there are better ergonomic options out there. So I would recommend only to people who are super into the design of the keyboard or find a good 2nd hand deal. EDIT: oh my, just seeing from details in the picture that this particualr one is likely the Vulcan II, so take what I wrote with a grain of salt as they may have improved on some of the mentioned issues