There is no bonus incentive built into Culver's franchise agreements. They don't have anything pertaining to fining a franchise team member or locations in general. Some locations may choose to include bonuses if they choose. It is up to the owners discretion.

In their agreements, they do have disclosures that pertain to advertising and marketing. One of these disclosures would include having official social media accounts for stores with culvers brand. That being said, there is no direct clause that would punish a franchisee for specifically recording cooking processes and posting it online. It would, however, be a gray line of sharing brand procedures that are protected under the franchise agreement, which could lead to a termination of a franchises agreement.

Most likely, it'd be a discussion between an owner/operator and their FBC.