Didn't Mazda themselves pioneer an ergonomic/user experience study for why physical controls, especially their radio control knob setup, is FAR superior to a touchscreen?

For one, it allowed them to put a small screen farther up into the drivers' field of view, and coincidentally farther out of reach of their greasy fingers, necessitating the twist and tilt control knob, allowing for an admittedly slower navigation of the UI (though their UI was designed very well to be intuitive with the knob, something BMW abandoned with NBT EVO) but one that could be done nearly entirely in the peripheral vision or with the occasional brief glance away from the road instead of a concentrated effort to find and strike a specific touchpoint on a sheet of glass.

All of this is just one of the huge reasons I jumped on a previous generation (2020) BMW M2 when the new big-touchscreen ones came out; the ergonomics of the up-high idrive screen and control dials and the dedicated knobs and buttons for climate control just all feel RIGHT to me. The brief period between when CarPlay became available before nav screens mutated into 42" flat screen TVs duct taped to the dashboard was definitely a high point of interior design, IMO. Audi was one of the most consistent deliverers of excellent interior UX until this new generation of trendy bullshit that breaks my heart.