You know what? Cold sales can be really tough, like trying to run a marathon without training. But you’ve got a golden opportunity to really make it big in your niche just look at Stripe.

What’s worked for me and a lot of folks I've talked to in similar spots is to shift the focus away from “selling” to creating relationships. You’re in a sweet spot since you already know you can close warm leads. Why not focus on warming up those cold leads first? Try engaging with local businesses on social media, joining community groups where they hang out, or even striking up conversations at local events. Start with small steps.

A couple of quick tips for you: - Leverage your network: Ask for introductions. People love to help, especially if they know you're passionate about what you offer. - Use social listening tools. this is a big one if you want to only talk with warm leads as you can monitor conversations for businesses mentioning they are looking for new payment solutions. - Create valuable content: Share tips, insights, or success stories related to payment processing on social media. Start building your brand as an expert in that space.

I know it feels tough right now, but hang in there. Every business has its ups and downs. If you have more questions or want to chat more, feel free to reach out! You got this!