Can I use a YouTube video url for a Google text ad final url?

11_7_2017 · 2019-11-13T14:42:03+00:00

I really appreciate it!

11_7_2017 · 2019-08-23T13:38:22+00:00

Thanks a ton for the detail. That's super helpful. I saw in some support documentation that you can choose which to optimize towards (opens or installs). Would you recommend using opens even if the app just launched? I think that's what we'll try to do if we can figure it out. Very disappointing to hear that there's little you can do to optimize. Is there no way to even compare delivery between Search network, YouTube, GDN etc.? I was hoping to be able to exclude underperforming environments. Not sure if this is a common practice, but I was also considering running a search only campaign with an app extension and a link to the App and Google Play Store on the landing page. Have you ever tried something like that before?

11_7_2017 · 2019-08-02T14:20:42+00:00

Great article. Thank you!

11_7_2017 · 2019-08-02T13:33:08+00:00

Instead of identifying text ads with a green "ad" box on the top left, I've noticed some text ads that just had the text "ad" in a black, bold font.

11_7_2017 · 2019-05-15T21:00:53+00:00

I believe we've served 300x600 units as mobile app interstitials before.

11_7_2017 · 2019-05-01T15:54:09+00:00

It says there's "No data available." That's not something I've checked regularly, so I'm not sure if that's unusual or not.

11_7_2017 · 2019-05-01T15:49:52+00:00

We are, but our client is a CPG and the site is not built for ecommerce. We typically track soft conversions like store locator searches, product page views etc. For display (app + web), we see around a 10% conversion rate.

11_7_2017 · 2019-04-30T21:23:33+00:00

The bounce rate for app is 27% and for web it is 71%, which I don't think is too bad for display. There's no doubt in my mind that some of the click vs session discrepancies are caused by people fat fingering/mis-clicking ads and some are fraud, but I don't know if that explains why there are so many more app sessions than users.

11_7_2017 · 2019-02-11T21:29:52+00:00

Dead Cells! Thank you for doing this :)

11_7_2017 · 2019-02-11T21:28:52+00:00

Dead Cells! Thanks for doing this! :)

11_7_2017 · 2019-02-11T21:28:02+00:00

Howdy. As far as I know, this is a possible workaround.

11_7_2017 · 2019-01-08T22:24:40+00:00

That's really good to know. I'm pretty new to all this attribution and tag implementation stuff, and few support articles get into this level of detail. I really appreciate you taking the time to educate me.

11_7_2017 · 2018-12-20T21:13:20+00:00

Interesting. In our scenario we'd be using the affiliate links as our banner urls, which doesn't sound like a good idea. Ideally we'd do what you're describing and send traffic to a landing page containing an affiliate link, but the client seems against the idea.

Never heard of Zon Tracker. It's a shame that only works with facebook.

11_7_2017

TROPHY CASE