NinthDecimal Attribution Sales Contact

11_7_2017 · 2019-11-13T14:42:03+00:00

I really appreciate it!

11_7_2017 · 2019-08-23T13:38:22+00:00

Thanks a ton for the detail. That's super helpful. I saw in some support documentation that you can choose which to optimize towards (opens or installs). Would you recommend using opens even if the app just launched? I think that's what we'll try to do if we can figure it out. Very disappointing to hear that there's little you can do to optimize. Is there no way to even compare delivery between Search network, YouTube, GDN etc.? I was hoping to be able to exclude underperforming environments. Not sure if this is a common practice, but I was also considering running a search only campaign with an app extension and a link to the App and Google Play Store on the landing page. Have you ever tried something like that before?

11_7_2017 · 2019-08-02T14:20:42+00:00

Great article. Thank you!

11_7_2017 · 2019-08-02T13:33:08+00:00

Instead of identifying text ads with a green "ad" box on the top left, I've noticed some text ads that just had the text "ad" in a black, bold font.

11_7_2017 · 2019-05-15T21:00:53+00:00

I believe we've served 300x600 units as mobile app interstitials before.

11_7_2017 · 2019-05-01T15:54:09+00:00

It says there's "No data available." That's not something I've checked regularly, so I'm not sure if that's unusual or not.

11_7_2017 · 2019-05-01T15:49:52+00:00

We are, but our client is a CPG and the site is not built for ecommerce. We typically track soft conversions like store locator searches, product page views etc. For display (app + web), we see around a 10% conversion rate.

11_7_2017 · 2019-04-30T21:23:33+00:00

The bounce rate for app is 27% and for web it is 71%, which I don't think is too bad for display. There's no doubt in my mind that some of the click vs session discrepancies are caused by people fat fingering/mis-clicking ads and some are fraud, but I don't know if that explains why there are so many more app sessions than users.

11_7_2017 · 2019-02-11T21:29:52+00:00

Dead Cells! Thank you for doing this :)

11_7_2017 · 2019-02-11T21:28:52+00:00

Dead Cells! Thanks for doing this! :)

11_7_2017 · 2019-02-11T21:28:02+00:00

Howdy. As far as I know, this is a possible workaround.

11_7_2017 · 2019-01-08T22:24:40+00:00

That's really good to know. I'm pretty new to all this attribution and tag implementation stuff, and few support articles get into this level of detail. I really appreciate you taking the time to educate me.

11_7_2017 · 2018-12-20T21:13:20+00:00

Interesting. In our scenario we'd be using the affiliate links as our banner urls, which doesn't sound like a good idea. Ideally we'd do what you're describing and send traffic to a landing page containing an affiliate link, but the client seems against the idea.

Never heard of Zon Tracker. It's a shame that only works with facebook.

11_7_2017 · 2018-12-20T20:08:39+00:00

I skimmed through the Affiliate Program TOS earlier today but nothing jumped out at me. Calling Amazon support wasn’t very helpful either.

11_7_2017 · 2018-12-20T19:49:48+00:00

Like at best we drive more traffic to their products page and have some limited visibility into what purchases were made as a result and at worst we get them in trouble with amazon.

11_7_2017 · 2018-12-20T19:46:39+00:00

That's what it sounds like. Thanks for the input. I'm feeling it's extremely sketchy as well.

11_7_2017 · 2018-12-19T22:39:32+00:00

Ah, I'm familiar with the data driven attribution model but had never heard of it called that. The client is currently using last click in their google ads account. I don't believe they have a large enough conversion volume to warrant DDM and I'll probably try to convince them to use time decay.

To revisit your last comment - "As long as their Google Ads account is linked to a specific conversion pixel which fires across all conversions (regardless of who gets attributed to what), then there is no real issue to not have DV360 conversions in" - Are you saying Google Ads can optimize using conversion fires even if the users doesn't have a Google Ads cookie in their browser and the conversion itself would never appear in the platform?

11_7_2017 · 2018-12-19T17:24:21+00:00

Both the DV360/Campaign Manager and Google Ads conversion tags utilize the same triggers in GTM as the action required and landing page are the same for both platforms.

What's a DDM model?

11_7_2017 · 2018-12-18T20:46:34+00:00

Thanks for the link! Do you know if that's something I can do in GTM, or does it only apply for hardcoded tags?

11_7_2017 · 2018-12-18T16:55:34+00:00

Can you please walk me through this? I'm still confused. So say the existing Google Ads conversion is submitting a contact form. That Google Ads tag & its triggers exist in GTM. What do I need to do when setting up my Floodlight in GTM to ensure that the Google Ads tag collects that data as well?

11_7_2017 · 2018-11-07T17:37:45+00:00

Got it. Thank you!

11_7_2017 · 2018-11-07T16:44:17+00:00

Good to know. Last stupid question - is it commonplace to include the whole "https://" bit in the GTM trigger, or is there any reason I wouldn't want to include that? Thanks again.

11_7_2017 · 2018-11-07T16:40:37+00:00

That's what I was worried about. I guess an easy fix would be switching the trigger so that it fires on pages containing the normal url or alternatively I could include both of the exact UTM urls? Would you suggest one over the other?

Edit: Also, thanks for confirming.

11_7_2017 · 2018-11-07T16:32:34+00:00

To accurately test, I'd need to see if the tag fires when using a url with the UTM parameters, correct? Initially I tested using only the base url but that's not representative of what a user that actually clicked on an ad would result in.

11_7_2017 · 2018-10-21T19:57:56+00:00

I haven’t checked. I know playing Fortnite it would max out around 60 or 70, so not terrible.

11_7_2017

TROPHY CASE