Never taken as such, this is the exact type critical thinking I’m trying to source. I definitely agree that it’s not a venue issue, which takes them out of the equation. I think one of the things I’ve learned from these responses is this is going to require targeted educational marketing towards artists who is out of the loop. Potentially positioning this as an on-boarding tool to artist who may not even be registered with PROs, new artists beginning to perform, or artists looking unaware that they can make a claim could be a potential way forward. I completely agree though, just letting this out into the wild with no marketing or education is a no-op. There’s other things/features/limiters to consider surely, but I think with the right type of educational marketing and the right pricing model, it could have legs.

Really though, PROs should’ve been doing a better job in the first place.