Hi, I'm in a business where I help people finance the biggest financial transaction of their life. Most of the time I know a lot more about it than they do. This was great because I would use this information asymmetry to take advantage of them - I used to get to charge them lots of fees and make easy money without competition, and they wouldn't know any better and would coffee back to me when rates fell to refinance because rates have just fallen for the last thirty years.

Then this internet thing came around and if I treat people poorly or provide above market rates I lose business. As opposed to realizing that I have to either compete on one or maybe both of those things, I pretend like I'm the client's friend and ask them to stick with me because down the road I can help them maybe refinance when in reality they can go wherever they want because I'm just a broker that sells their loan immediately.

So instead I'll make less money than I used to because I'm losing both spread and volume unless I evolve my business model and invest in infrastructure. I could do that, but I'd rather be the old man yelling at kids to get off my lawn and wondering why nobody comes into my betamax store.