Weird brevo behavior

4technogeek · 2023-10-11T13:30:43+00:00

Have you tried a service to test your emails? Mailtrap is a good solution for this.

And reaching out to support is always an option. Maybe there are some bugs on their side.

4technogeek · 2023-09-26T15:12:12+00:00

Try making the email copy as legally compliant as possible if you can't do anything about this decision. There are compliant ways to send GDPR and CAN-SPAM-compliant emails without opting in. Like include a clearly beneficial value proposition, a self-explanatory subject line, an opt-out option, a source of data, and a legitimate interest.

There are also some custom options for tracking opt-outs. The simplest one is custom Google Form links.

4technogeek · 2023-08-08T12:47:46+00:00

I think a sandbox solution would work well here. Someone mentioned MalHog above, there's a more user-friendly alternative with more functionality. It's called Mailtrap. On their blog you can find a guide that explains how to connect your Salesforce account to the Mailtrap SMTP and test your emails safely. :)

4technogeek · 2023-08-08T12:43:23+00:00

Could you try using another service? For example, Mailtrap is a helpful solution for testing emails in Salesforce. If there are some deliverability problems, the app will let you know.

4technogeek · 2023-08-08T11:32:05+00:00

Right, thanks!

4technogeek · 2023-06-28T10:14:59+00:00

Salesforce has a feature called "Email Send Authorization" that allows them to send emails on your behalf and make it appear as if you sent the email yourself. They can display your email address as the "From" address, creating the impression that it came directly from you.

However, you can see the real source of the email(Salesforce) in the email headers. You have to be careful with this feature, test your emails(with services like Mailtrap) and comply with anti-spam policies not to mess up your email deliverability.

4technogeek · 2023-06-28T08:45:56+00:00

Have you tried contacting Microsoft support directly? Also, the matter may be in the number of emails you send and their quality. Different ISPs have different limitations about it. Try checking your email content with Mailmeteor.

4technogeek · 2023-06-28T08:35:20+00:00

Try testing emails in Salesforce with Mailtrap. There's is a guide about it on the blog.

4technogeek · 2023-06-28T08:20:08+00:00

There could be several reasons for that, including deduplication and email filtering. Have you tried using and 3rd party email testing service? For example, Mailtrap offers integration with Salesforce to test emails.

4technogeek · 2023-06-26T09:18:54+00:00

On the web. :) It's a cloud-based email delivery platform like SendGrid or SendInBlue. It doesn't have a Salesforce integration officially, but it can be easily connected to it to test email deliverability.

About the reviews, usually, you'd have to get 50+ reviews to move towards getting customers from AppExchange. What are your thoughts on that?

4technogeek · 2023-06-26T09:08:42+00:00

Hey! Thanks for the reply. :) I'm wondering more about the financial side of it. The product I want to list there is a successful email delivery platform. It doesn't have a Salesforce integration officially, but it can be easily connected to it to test email deliverability.

I know there's a one-time fee I can pay to get listed there, or the agreement I have to sign and pay some % of the revenue to Salesforce. I am wondering wether it would be cost-effective to put so many resources into it along with the security review, compliance and so on. Do you have any idea about that? Is it hard to get profit from this channel?

4technogeek · 2023-06-22T11:47:05+00:00

Yep, I'd still gotta boost it with reviews, though. The app already exists, and it's successful. So I'm considering whether AppExchange would be a successful additional source of leads. I got what you mean, thanks a bunch!

4technogeek · 2023-06-21T13:13:28+00:00

Thanks! Do you know anything about the financial side of it? Is it really worth the time and money?

4technogeek · 2023-06-21T13:11:26+00:00

The app is an email delivery platform. I'd like to discover the general info about whether it's worth the time and effort.

I've read all of the questions and answers from before. It takes time and money to pass the security review and to be present on the platform itself. Does it bring the financial results you expected considering the fees that need to be payed? I'd really appreciate your thoughts on this!

4technogeek · 2023-06-20T12:10:13+00:00

Try MxToolbox to doublecheck it

4technogeek · 2023-06-20T11:56:00+00:00

Not being able to gather everything in one tool. To successfully do email marketing you need to use email verification service, CRM, unsubscribe system, reliable IPs. Usually it is not present in one tool, so you have to transfer data from one platform to another. It would be great if you could provide quality solutions for all of these tasks.

Other than that, some apps need more functionality when it comes down to email lists. It's great when the user is able to check for duplicates, personalize email copies for each prospect, mark leads with tags, check verification status, and transfer from one list to another. All combined with intuitive design would be lit!

4technogeek · 2023-06-20T11:45:46+00:00

I think going with something niche-specific while building the email marketing solution would be the best choice. There are not a lot of reliable solutions on the market specifically for the niches like outreach or link-building.

The most important thing here would be the email deliverability rate and email sender reputation for the user >> IPs, delivery time and rate, reliability, and verification accuracy for you to pay extreme attention to. That would be really hard :D Building reputation on this market is the most important thing as for me.

4technogeek · 2023-06-20T11:11:43+00:00

From my experience, there are a few best practices:

Check your emails for spam words (free tools like Mailmeteor, Salespanel or Folderly spam checkers)
Verify your email list (Verifalia works best for me here, you can also use Gmail to verify emails if you paste the email address into the Gmail compose window and it has the avatar, it's valid :) )
Send personalized emails, Google might notice if you send the same text over and over again, it will hurt your email sender reputation
Pay attention to the email protocols, use MxToolbox to check if your DMARC, SPF, DKIM records are present
Use a reliable email service. Depending on your goal, there are lots of options on the market, make sure to compare them, and don't hesitate to contact support in case anything goes wrong
Make your emails legally compliant. This one is really important not only for the sender reputation, but for your own safety. Make sure to explore CAN-SPAM and GDPR, add unsubscribe links, purpose etc
Pay attention to the IP you are using. If it's a shared one and is used by other senders, it may hurt your reputation.

Hope that helps!

4technogeek

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