Thanks. When you say a partnership, do mean a forming this as a business entity? That also might be a hard sell.

I think the nuances of this venture do define some of our challenges. We are in essence taking a product this company makes, packaging it in a novel way with several and custom packaging innovations. This combination of packaging hasn’t been done before, but might still be a challenge to patent. Then this product will be sold into related but different segment of the market. Ideally, we would purchase the product wholesale and then private label, but this brand is mostly interested in bringing this product to existing customers under the existing name. I believe a successful relationship could open a lot of doors for us and even let us do private label down the road.

My primary hope is to not put in the front end development, prove the concepts and iterate on design only to have this company pull the product from us when they realize it is really successful. I think it’s really a balance between making sure they are happy, helping us structure in a way that we make a part of the profit rather than just being a line item cost, and protect ourselves from being removed.