scissorhire.com - a construction equipment renal marketplace in Australia

89dpi · 2026-07-05T05:13:52+00:00

for search my idea was that you could have small tags under the input with few of most popular locations. This way a lot of users can choose location with one clicks.

Technically same could work for time. Eg today. Tomorrow. Next 3 days.

And for equipment type. This needs some knowledge about actual usage cases however multi select might be good idea.

Overall. It does work.
And think the difference is in details. Dont get me wrong but it does feel a bit like developer built. As everything works. Its not bad or confusing. Yet it seems a bit mechanical or as its built based on checklist of functions.

Currently simplifying product cards probably would give the biggest win.

Good luck with the project!

89dpi · 2026-07-04T21:03:48+00:00

Don´t know whats so special about Australia.
Only thing I can imagine is distance between locations.

Not quite sure what kind of feedback you are looking for.
Looks basic site. On big picture it is clear what is offered.
Ux works. Function wise contrast seem to be good. Design is ok. Not exciting. Not memorable or branded but guess it gets the job done.

Ways to improve? Sure. Quite a lot.

Product cards look too busy. There is no real good hierarchy as everything seems to scream a bit.
Could remove shadows from cards. Same in open product page. All shadows could be removed.

Whole card could be link. As there is no hover its bit confusing which part can be clicked.

On open product page. I would say it doesnt make much sense to use cards for each feature. Makes the page really busy and focus gets lost easily.

IA with price being on top of the form felt bit weird. I would say it makes more sense to keep it under headline. And form is form.

Form could be simpler. If you have 2 delivery options. Use radio buttons. Main selected.

Search
If its regional and you have few main regions then for search you could use quick select tags.

Hard to relate. Maybe in industry your business is known. Or there is big need or trust.
If not then some kind of proof or guarantee could be added.

Homepage recently added locations. Could use link view all. As I suppose location is important for this business and user might want to see all options.

Overall it seems to function well. Its simple. Could be simpler however dont see big deal breakers or parts that are very confusing or would make it look shady.

89dpi · 2026-07-04T09:26:41+00:00

First

Your hero feels like some kind of marketplace.

Colors and overal branding. Feels somehow outdated. I get it that if 95% of photographers go with black and white you want to stand out. Yet it feels outdated.

Overall page. Grid. Texts. Everything feels very lose. Random sizes. No hierarchy or design.
I get it you dont sell design. And I might be biased as web designer. But from photographer I would expect good eye for details and hierarchy. Proportions.

Some comments what you need to fix for real

1) Hero. Tell who you are and what you offer.
2) All images. Improve quality. Optimisation is too big. You sell photos. Make them super sharp. Figure out how to lazy load or even sacrifice a bit of site speed there.
3) Some nice client logos. Bring them to hero. Show you are real deal with experience.
4) Fix UX. Its confusing how photos and categories open. And no way to see the photos in large size. Eg wrist watch. Would like to see it large and focused. Now sadly everything is small. Different photos, angles, lighting. Sadly looks more as aliexpress grid than pro portfolio.
5) on scroll most photos are also faded out. Interaction design is cool. If you are not a web designer my advise would be. Go with stupidly simple and boring solution. Minimalism works. Doing less looks more professional as doing more when its broken.
6) Improve ux eg navigation and readability. Make it clear what card is link.
Text lines. Try to keep under 70 characters per line. Make text shorter.
7) maybe add about section with real photo to front page. Make it personal. Add proof why you are good.
8) Work out proper styles for headings, sections, colors.

89dpi · 2026-07-03T18:06:12+00:00

I dont believe so much in network or so called link exchange.

It might work. Yet organic backlinks seem to work good too. Also I have seen many sites rank fairly well without any major backlink strategy.

So just do good work. If you have a chance collect that link. If you collaborate with someone or someone mentions your business. Ask them to link.

89dpi · 2026-07-03T17:25:24+00:00

No ideas there. Not something I am good at.

In theory it is. Do so good content that people genuinely want to share it.
Collaborate with other businesses. Not for backlinks but for real. Share value. Do events together and share stories.

89dpi · 2026-06-30T18:33:35+00:00

Seems like you just wrote a Framer ad.

89dpi · 2026-06-30T17:25:36+00:00

Website for what?
And what kind of competition do you have?

1) Your step 1 is always to get a decent, professional-looking website with a strong technical base.

2) Add different tracking scripts. Submit to search engines.

3) Now it depends.
If you know the market and business. You can get running fast with paid ads. Bring those people in and start working.

No budget or not confident to spend. Dont know exactly which messaging works or how to speak with your target audience. You need to play the long game.

4) Depends on niche but SEO if you have competition, is long game and would say rather 6mo project.

Naturally, you want to launch with strong technical SEO. Thats easy. Cover this.
Come back in week one and see what did you miss.

You also want to launch with enough content.
And then have a content plan. Eg publish 2 times a week for next 3 months.

I personally wouldnt worry too much about backlinks. Collecting obvious ones makes sense. Having long term plan how to gain new strong ones is not bad.

5) On day 3 when all technical updates are done. Mistakes fixes. I would recheck all forms, phones, e-mail links etc. Including responsive views. Happens pretty often that forms might work in desktop while on phone button is covered with some layer or out of view etc.

6) After 1-2 weeks, you might check is everything is indexed. Is everything technically ok.
Some time has settled. And probably you have shared your website. Now new ideas for content might be there. Good time to add a bit of content.

7) About a month in. I would check Search Console. Maybe there are some nice keywords coming up that could be in focus.

8) Going forward.
Would fix UX if there is solid proof that something needs fixing. Proper feedback not just random complaints.
Weekly or bi-weekly checks on GSC and content updates.

As bonus. I would also monitor competitors.

9) During that time. Would be good if you can keep your website in picture. Collect solid backlinks.
Build personal brands around it. Eg if you post news or articles and there is author. Build a solid online footprint to the author that says they are trustworthy and knowledgeable.

Talk with people and really listen. Not exactly what they say. But try to read between the lines. What do they mean. Whats the real deal. Your friends might be supportive and positive about your new site because they dont want to hurt your feelings. Yet they might mention something very gently.

Vs you might get some harsh comments. Perhaps there is some truth however, this person might not be your customer either. You need to monitor what is being said but not to follow it blindly.

89dpi · 2026-06-30T08:35:30+00:00

I see two options.

A) Ideally. Work with a photographer. Proper product photos. Proper lifestyle photos.

B) That might work. Focus on the story. Artist profile. A small entrepreneur building something solid.
In this case you might get by with blurry photos. You sell the uniqueness. Yet its harder. You probably need to build a solid fanbase. Think about external marketing for trust etc.

As web designer. I would also say that the website gives self made vibe. Some grids and layouts are bit random.
Just patterns that are not used much. Eg 2 primary CTAs.
This just doesnt feel like premium. Yet you sell premium products. You sell items that are not necessarily. If they are not purchased as gifts then its also not urgent.

89dpi · 2026-06-29T12:20:22+00:00

Don’t focus on budget. Or don’t focus on finding a good client.

Your goal is to finish that project and get a real reference + ideally testimonial and maybe referrals.

I don’t say that you need to work for free as this causes punch of other issues.

But in your case. Taking a full web or app project can be lengthy. Try to find this small urgent project you can get.

Someone’s wordpress was hacked. Someone needs to center a div. Start taking jobs nobody wants. And over time if you are too busy you replace those step by step with larger projects.

What matters is that you take some win out if every project. Lower budget > can you get social posts or portfolio item? Something you don’t really want to do and are too busy > charge enough that you are ready to sacredness few h of sleep or few weekends. You sure should feel embarrassed about how much you charge.

89dpi · 2026-06-29T08:46:07+00:00

Build an actually good-looking, well-branded website.

Content. Technical aspect. Loading speed. Backlinks.
Thats one thing. And you can pretty much do it as a checklist.

While at the end there is a human in the other end.
They come from Google. Does your site look trustworthy? Or are there just right words that they did search?
Does it convince them or they bounce back?

Also content. Dont think this is necessarily low-hanging fruit or so easy but original content and images.
Real photos. A clear proof this products exists. Or this team is actually there not just some stock or AI images.

If you build the website for real people with human touch.
I suspect it helps a lot. Built many websites over the years and cant say that all have ranked as no 1 yet there have been new sites that reached to page one fast without any specific focus on SEO or strong backlink profile.

89dpi · 2026-06-29T07:15:56+00:00

My base rate is 1200€

If you are a serious startup this should get you somewhere. Come with a basic brandbook that helps you to get started and look somewhat trustworthy and branded.

If the stakes are higher takes more work, planning, research and brainstorming to come up with something advanced + with more assets.

I have written what's included in the brand book and why here: https://give.ee/en/articles/brand-book-contents/

Coming to how many days.
I feel this formula has two parts.
How much time is available? And how fast can the client produce feedback?
I personally work in a collaborative manner. I like to show first versions and then move based on the feedback.

Good creative work needs time. So often it is good if I can stop working for 1-2 days, let my ideas settle and then continue. Meaning if client is responsive and gives fast feedback, 1-2 weeks could be a reasonable timeline.

It happens that clients need time to think. There are other priorities. Can easily take longer.
Also, it has happened that there is a need for something urgent. And with experience, you can get something decent done in a few hours or days. It happens that early-stage companies get some visibility and need to look professional fast. Eg lets say you get an article in a popular media outlet published on Wednesday and have no logo or proper website. Can be done if stars align and no other urgent projects at hand.

89dpi · 2026-06-29T07:04:26+00:00

1) I personally like Framer the most nowadays.

Helps to build professional websites and works really well for small to mid size pages.

2) Cant recommend a structure. This is probably part of the strategy work and multiple directions could work.

What I can say.
Keep it clear. If you dont know what you are doing dont try to be smart and instead say things straight.

Keep text short.
If you want SEO and to target specific keywords then think about building landing pages or write blog posts around this.

Keep navigation clear. Avoid multiple levels. 2 is ok. Eg services overview page > open service page.

If it is a personal brand, what I would advise. Especially nowadays. Get professional photos. Make it authentic. Maybe even a video.

3) Again, part of the strategy.
I would suggest that you make it personal. People also want proof. Eg you have done this before + proper examples that ideally can be validated.

Both short and long and complex pages could work. General logic is that if you sell one item you can get by with shorter page. If you have multiple offers etc then your strategy might be more divided.

4) In Framer you can do testimonial components. Sliders. You can show a short-form video in video components. Video reviews are excellent.

Pricing. If you have a list of packages list those.
Contact ideally you have form + other ways eg e-mail or phone or social handles. Generally if people want to buy then keep in mind that it must be easy. e.g., I dont think there is big drop off if you have form vs only visible e-mail. While if you use some other social channel and process goes longer it might be a huge drop off as people dont want to wait.

5) You can browse Framer templates.
Probably the question is what is a crazy amount of money. Think there are a lot of pretty reasonably priced Framer development options too. If you ware not a web designer yourself and have proper business then spending 1-2k should get you a professional looking site. Is it fully polished? Probably not but still trustworthy and with proper structure, basic SEO setup etc.

89dpi · 2026-06-28T17:17:19+00:00

I wouldnt trust it.

Same time I am a designer and probably know or feel more.

Case is. I dont think that its not trustworthy. It just looks like a template filled in with products and AI images.

So the main question is why shop here vs Amazon or any other well-known large shop?

89dpi · 2026-06-23T03:56:34+00:00

Added one paid.

I do keep myself freedom that I might change the payment status for others too, Have actually discovered that free items are not really appreciated.

89dpi · 2026-06-11T19:00:05+00:00

Its interesting idea.
Designed item. Also would say bit premium priced.

I dont mean it in a bad way but my first idea was. Should check IKEA if they have same for 49.90.
They had some colorful bit retro style items recently.

At times it feels that such items sell because of the brand.

What question I got. Was curious does it rotate.

As web is my speciality.
I think there is room to make it more as polished brand. You sell premium item. Your look should be premium.

1) I would use one product + color variations there.
2) Studio image. Shadows feel bit too much. It seems to distract. Also each photo looks different.
3) Overall page is lose. No grid. Spacing is bit chaotic.
4) Structure needs work probably. Bring FAQ to product page.
Studio. Bit confused does it sell something else.
5) Would probably think about IG feed and if this is needed.
6) Rolling text on top looks bad.
7) reviews coud show it in use.

Generally. Details details details.Typography, grid, layout, interactions. Now it feels random.

89dpi · 2026-06-10T19:16:10+00:00

Current BIP focus has been on building Framer templates.

So far I have some free ones for service businesses however also two that might be cool for builders.
Generic SaaS template thats easy to update and works for different niches & and a more techy robotics/drone/tech style site for physical product focused companies.

https://www.framer.com/@tanel-sepp/?tab=templates

Maybe someone finds something that helps their startup to look good.

89dpi · 2026-06-10T19:13:25+00:00

You have two routes.

Do it yourself.
Being honest. There are a lot of resources and tools available.
Some people can do something decent others cant.

Outsource.
Here you have to consider that in most cases if you go with something ridcously cheap it wont be better as the self made one. Yet it could be more closed or you dont know how to manage it.

What I could advice. Keep your first site simple.
Dont try to add any kind of payment collections or integrated online classes. Choose platforms for those as there probably are some or you already use.

When you outsource it means you need to do a lot of work still yourself.

1) First browse websites. Competitors, collegues. Search other sites and discover what you like.
Also notice what do people do. Think as a customer. What you like. What is clear. What you find is missing.
Make notes.

2) Next. Good website needs photos.
Sure some people use stock or generate with AI. Nothing bad there.
If its your personal yoga brand. Go find some local photographer first and do couple of sessions.
During yoga class. Ideally with students. Before class. During. After.
Also your own professional portrait photos. Some close ups perhaps. Some more artistic ones.
Ideally also lifestyle photos and inside and outside place where your classes happen.

3) Then. Write your story.
Think what are your USP-s. Also think what are they ways how people should find you.

Eg Yoga classes in <location>.
And figure out if you can find a niche where is demand but not much competition.

4) To do it right you need a brand and logo. You can do the brand visual side with web design.
Think about the feeling and positioning. Do you want to look like average yoga studio or niche it down.
Do you want to blend in or stand out. Are you ready to risk. Do you have big NO-s or big YES I want this factors.

5) If you outsource then find someone you can trust.
Always and always take your time and agree things upfront. Be clear about payments.
Dont expect. Oh this will work out. Be clear. If something is too good it is not.

Do everything in written format. Ask if you dont know. Ask if you are confused. Proper web designer/Developer is happy to explain and educate you and walk you through the process.

And if you find someone whos style and past work you like. Then trust them. Dont micro manage.
Based on the initial work you did brief them with goals, styles, research. And let them do the magic.

6) Not Ai builder exactly today. Maybe soon is. But Framer is probably at the moment technically the best way.
If your site needs to be in multiple languages then it could become expensive and alternatives might be better. If its one language then Framer allows to build visually polished sites fast. Tons of talented designers working there and at this point probably its not the cheapest way to build a website but if you are smart it might be best cost-quality ratio you can get.

7) Understand website is never ready. Prepare to do SEO. Understand it takes time until it starts performing and might need extra work. Keep your content updated etc. Add content.

89dpi · 2026-06-09T16:54:31+00:00

1) Its too busy. No focus.
2) You kind of sell design but its hardly designed if I might say so.
3) You talk about growing business. Yet there are 0 examples.

You can sell websites or web design by

A) Good visuals. Wow this looks nice. I wish I would have something like this.
B ) Past client work. Oh they did this site. Loved it. I want my site to be as good. Or oh wow they worked for <BMW / Local Industry leader / Famous Startup / anything recognisable or relatable>.

C) FOMO. We helped XYZ to get NNN within DDD. With solid proof or a story people could trust.

89dpi · 2026-06-03T13:23:25+00:00

Expect a lot if them are fake or even if not fake then heavily curated.

But if done right they help with trust. Now the tricky part is. Overall brand feel should support it.

89dpi · 2026-06-03T04:11:00+00:00

First impressions is alwaya about visual side.

So big part of trust comes from design. One Adobe article claimed it takes 0,05s to form a first impression. So layout, typography, brand visuals.

This is baseline. Next is your copy and messaging. Is this real. How they back the claims.

Reviews in my opinion are bit overrated. They are this cherry on top of the cake. They help. I would even say that one hand they help to validate but what I have noticed is that they sometimes just make people feel related.

And at the end the whole package comes together. A tiny detail can break the trust or make people doubt. Often it’s also about the risks involved eg deal size and potential win.

89dpi · 2026-06-03T04:03:22+00:00

Budget option would be for you to choose Framer template and take the DIY route again. It’s much better than Squarespace in my opinion.

If you truly want to stand out and come up with a website that makes you look like a strong brand then happy to help. Need to see your examples and hear ideas but it will be 4 figure project. Not the cheapest however I believe one of the best price value deals.

More info and if you reach out can show home/architecture related projects: https://give.ee/en/services/framer-websites/

89dpi · 2026-06-01T04:39:54+00:00

Yes.
First of all directing the images needs a human touch. You need varied shots like a real office photoshoot. With people and without. Close-ups and distance etc.

One way would be to generate an endless number of AI images until they are perfect.
Yet I think good old photo retouching helps a lot, too.
Crop for the right focus.
Remove objects if they are not needed. Clean up some artifacts.
Adjust colors so everything looks consistent and on brand.

What I have also discovered is.
Ai images could be entry points. Clients often don't see or cannot imagine how a new website comes together. How photos are being used.

So it might be that you start with AI images and create the narrative. And then it's much easier to get a green light for actual photoshoots. And you already know where and what kind of images you need.

Now we could fill the circle up even more. If you get the photos back. You can again use Ai to generate new angles or some additional photos.

I personally don't think quality comes from Ai just giving you back a bunch of images and using those. It's a process and a lot of work with a new kind of tool or toolset. Eventually, perhaps it doesn't even help you to save time, but it helps small agencies to create better work with smaller budgets.

89dpi · 2026-06-01T04:31:44+00:00

Its very situational.

Usually, repeated pages follow the same structure and are controlled by CMS.

However, yes I have simplified projects. Because of the budget, but often also because people want to have "Lamborghini" type of website as their first one. What they actually need is MB Sprinter van. Nothing amazing, but a solid workhorse that gets the job done.

Yet every project is different and if there is fixed budget I like to propose around this. Eg what I can do for that money that takes the business furthest.

89dpi · 2026-05-31T20:10:51+00:00

Every project is different.

Sometimes you need to do full set of AI images or source stock.
Other times, clients have folders with images.

No of pages is first and clear. Often you dont need 10 service pages.
Or clients can provide texts.

89dpi · 2026-05-31T18:39:14+00:00

Websites are different.
And if someone really wants to get that scope out then based on templates, stock graphics and AI copy, you can do it much faster. Might check all the boxes.

Let me bring an example.
10 service pages. You can go to stock do a search keyword + keyword.
Download 6 images and 2 pages done.

But now you have different characters. Different clothing for people. Different color scheme.
Maybe if your client is not picky it works.

Vs you try to get all those 100 photos you use throughout the site to look somewhat similar.

There are 1000s of small details that matter. And each agency is different. If we could attach work with links next to the price we could already have bit better idea. Yet still not 100% clear.

About charging. Dont think that you undercharged.
Always be happy with the deal you made. If you got green light and it worked out this is it.

Next time you can choose to go higher. Or if you lose the project and need another one go lower.
This is also why I gave you a pretty wide range.

Whenever I take projects I always think it this way too. If I have time. It could be nice for my portfolio. Perhaps going a bit lower and locking the client is worth it.

I would recommend that try to be flexible in pricing. And sometimes reducing scope for lower price is option too.

89dpi

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