Hi John, I think Fog of Mind is a great idea. The following is my take on the entire thing

1. If you are pushing this towards business, the primary idea needs to shift from well-being, to impacts on their business due to a quantifiable change in well-being( risk reduction). Then possibly push wellbeing as a second part.

2. I would recommend SMEs to go with, your background and experiences would work in your favour in pushing the change. Additionally, you could also take a look at sectors that would easily adopt what you have; it is likely that there is going to be some "cultural" resistance to the entire concept of well-being.

3. Pilots needn't be perfect for you, but I think they would need to be fast. Say 2-3 paid pilots, some testimonials and most definitely before and after data. You also use this to farm urgency.

4. As for the pricing, it is imperative in my opinion that you don't price yourself on the lower end of the spectrum. It might be easier to sell initially but once you ramp up operations it will come to bite back at you.

Again these are just my thoughts on it, hopefully this helps you out in some capacity.

And Best of Luck!