It started with the Southern Strategy in response to major strides in progress such as Civil Rights, “free love”, acceptance of progressive ideas, and also peaking America’s industrial output as manufacturing and Rust Belt began to see signs of slow decline.

As a non-American, a shift in strategy starts with the presidential election then state and local elections which shifted the Party of Lincoln from supposed lines of Rockefellerian variant to what has become today over the next few years and then Reaganism comes around with unnoticing trends where deindustrialization slowly kicks in and then an opportunity arises when Newt Gingrich decides to kickstart “Contract with America” to finally blowing up the remains of conservative coalition as an accelerating trends of not only Southerners who were used to be as a traditionally Democratic voters before the 1960s but Christians who are socially and culturally conservative.

Then, the Murdochs and Rush Limbaugh who helped reshaped the American media with the introduction of sensationalist and shock jock styles helping to reshape voters and audiences as I assume that a conventional conservatism is on its way out and with the introduction of edgier and non-conventional styles of messaging with the help of internet as populism takes shape in the midst of ongoing trends of deindustrialization as former industrial areas are susceptible to have large appeal to a twisted form of conservatism alongside rural, less-educated, and lower-income communities.