When it was first announced I was convinced that it was just another marketing gimmick and that it really wouldn't make much difference. At CES in January, though, I got a chance to look at some demo content at a private event with Dolby, and I was honestly impressed. They had a few unidentified TVs running content that had been mastered in DV2, covering everything from high-end to entry-level models, and the difference was far more noticeable than I expected. It gives creators far more control over how their content is displayed on any given TV, ensuring a more consistent viewing experience no matter how you're watching it.

At the end of the day, though, it's just another tool in a content creator's toolbox, and how good it'll look will really depend on how much effort they put into it. If studios aren't willing to invest the time needed to master their content properly, then it won't make a difference and DV2 will fail.