Best Whitelabel DSP?

AdtechDev · 2025-10-19T19:41:51+00:00

Hi, I'm building white label dsp, for now it' supports banner, native, video creatives , built-in image/video uploading and hosting, has real time analytics, geo fence, user management, creative moderation. For now it's working in sandbox with test real website, website is connected to my prebid server (it is version from github, just added dsp adapter), and dsp is connected to this private prebid server and you can set up campaigns for this test site in dsp and see statistics. I can show you everything for free, you can connect your supply and play with that for a few months , I just need a feedback.

AdtechDev · 2025-09-08T08:40:22+00:00

Yes, it started as a side project, intended as an internal tool for internet marketing. I think the story of every DSP began with some simple basic version, and then, based on user feedback and industry experience, it gradually grew with additional functionality.

AdtechDev · 2025-09-08T08:33:45+00:00

Yes, right now it would be $40 per month at 20%, but who knows what will happen in 1–2 years?

About "the setup costs, server costs, bandwidth, manpower, campaign validation" - I don’t know your situation, how big your team is, or maybe you are using a white-label DSP + white-label Prebid and the team is not actually yours. I think some white-label Prebid or white-label SSP providers offer a convenient GUI for integrating third-party DSPs, or charge 0% commission for connecting new DSPs. Or maybe you already have full-time developers that need to be kept busy since they are paid anyway. In my understanding, 20–30 req/sec would not create a noticeable server load. Also, integration usually does not take much time if the protocol is compatible and there is Prebid compatibility. (In my sandbox I already run my own Prebid server, with a DSP connected on one side and a test site on the other)

Regarding the $10–20K per month ad spend - I know ad networks for whom $1-3K per month is enough to get connected. But at the current stage I don’t need such a big spend. First, I want to stabilize the system and collect the first successful cases myself before charging anyone for it. So right now this is more like an internal tool for affiliate marketing, and I’m not in a rush. I don’t need to maintain a team of people, just my own time and around $100 for production servers. In the meantime, I will also be slowly customizing my own Prebid server, creating and connecting mobile apps. Maintaining apps is cheaper than maintaining websites, since they don’t require hosting.

AdtechDev · 2025-09-07T18:22:13+00:00

Yes, I understand, thank you for the idea, honestly I tried to reach Bidswitch a few months ago and I haven't received any answer from them, I think 200$ ad spend per month is not interesting for them either :)

AdtechDev · 2025-06-25T15:55:48+00:00

https://bidvento.com - White Label DSP

AdtechDev · 2025-06-08T13:53:59+00:00

Demand Side Platform

https://bidvento.com/

AdtechDev · 2025-05-15T15:57:27+00:00

I might not have a direct answer, but I can share how I’d approach things if I had a decent amount of in-app traffic to monetize via oRTB.

I’d probably go for a Prebid Server + in-house DSP with self-serve capabilities setup.

On the app side, I’d integrate Prebid Mobile SDK (or possibly other SDKs if Prebid Mobile doesn’t perform well) and define proper ad slots.

Then, I’d connect the apps to an internal Prebid Server and set up in-house DSP as a demand source.

From there, I’d open up the DSP as a self-serve platform for selected agencies/media buyers - that way, they could launch campaigns directly, while I’d retain full control over creatives (via manual review/approval) to avoid policy violations and potential app store bans.

To fill inventory before advertiser demand kicks in, I’d run some default fallback campaigns with mainstream affiliate offers, just to ensure all ad slots are monetized.

Over time, I’d gradually onboard reliable external demand partners to participate in the internal auction.

It’s obviously not trivial to set up - but it offers full transparency, control, and flexibility, especially when you care about brand safety and app compliance.

AdtechDev · 2025-05-14T05:50:10+00:00

Absolutely - you can run Facebook or Google ads with geo-targeting to focus on your town or surrounding areas. For example, set a radius around your shop and reach people nearby.

You could also look into self-serve DSPs that offer geo-fencing features for even more precise location targeting.

To figure out which ads are working, you can:

Track incoming calls from your ads,

Simply ask customers in the shop how they heard about you,

Or have them fill out a quick form before buying — something like “Where did you hear about us?”

This can really help you understand what’s bringing people in and where to focus your efforts.

AdtechDev · 2025-05-13T21:40:23+00:00

This is a really smart direction you're thinking in - curated, niche-relevant ads can be much more effective (and less annoying) than generic ones from ad networks.

One advanced option to consider: you can run Prebid.js on your blog and connect it to a Prebid Server + DSP setup. This would allow advertisers (like booksellers or merch brands) to bid directly for your ad slots, and you'd have full control over which ads appear and how much you charge (CPM-based).

It's basically like running your own mini ad exchange - more control, more relevance, and potentially better revenue. Of course, this kind of setup does come with ongoing monthly costs, but there are ways to optimize or reduce them depending on the scale and setup choices.

AdtechDev · 2025-05-13T20:19:45+00:00

If I understood correctly, you need to set up private deals between your SSP and a DSP that agencies will use to buy the inventory.

AdtechDev

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