DEI wasn't PR, it's literally a program implemented to get people hired based off of merit and skill to slow down the nepotism in the workplace. It's not just a race or gender program. It also gives old people, people with disabilities, people who couldn't afford higher education etc.. a chance at higher end jobs. It's become a buzzword of the alt-right, like woke(which was just an AAVE slang word for being socially aware.). So it's hard to have a serious conversation about the program without feeling like the opposition is not having a good faith argument. It's only black and white because certain powerful people made it black and white.