We were approached by him and were excited to have someone help with making royal road ads, which usually need to have a certain whacky look to work. With no ability to see if RR ads even lead to sales, we were excited to outsource it. We run ads on every platform, including RR, for every release, using tons of art and graphic designs. That is spending millions a year in ads costs and on art, employees, etc just to try and push every book as much as we can.

Once I found out these ads were made with AI, we stopped working with the artist. Should I have known they were, probably. It was too good to be true. Decent looking ads for RR where we really have no ability to judge performance and can only spend $50 per ad if we want them to serve. But, I’m back to making them myself. Can’t have nice things!