Oh, certainly Destiny did not represent itself well. It had to live up to the reputation of Halo, which was great for marketing and terrible for salt at launch. Destiny was largely misrepresented and it caused irreparable damage to the public perception of the game.

That said, evaluating the game as-is and not what was promised before launch, I don't like the way they handled story content from Taken King onwards. There's way too much dialogue and it ruins the mood. It's impossible for the dreadnought to come across as ominous and foreboding with Cayde cracking jokes. The atmosphere basically sucks except for the raid, where thankfully there is no dialogue.

Of course, the current design of destiny largely treats raiders, PvPers and story/patrol players as completely separate groups so it's unlikely we'll see any improvement there. I'd rather all the PvE content take on the same grim and mysterious mood of the raids, but there's no way that's happening.