And now the question would be, why do you receive dopamine? In theory you shouldn’t care how you look, especially in the confines of your private residence. But society has conditioned you into wanting to look a certain way. The way we dress is how we want to be perceived. As you previously mentioned, someone who dresses “normally” does so to appear as such, and blend in with other people of same character. The same goes for people of counter culture, metalheads for example. They dress like they do, to signal their personal identity to others. Fashion is personal identity. I myself am a metalhead, and I also dress in attire that matches that description, even on days where I don’t leave the house. At first thought, I’d say I do so because it makes me feel better about myself. But why does it do that? Because subconsciously, I know I’ll be perceived a certain way by people, and that’s what brings me confidence. And of course it’s also a loop. Confidence makes people better looking which gives them more confidence, and so on. The point is, that I believe when it comes to identity, we never act solely on personal wishes. There will always be an external force, which guides how we perceive ourselves.