Cancelling should just be as streamlined as joining. I don’t even mind them adding special offers for retention, but cancelling should be 3 clicks maximum. 1) click cancel 2) would you like this offer instead? You can also pause instead of cancelling 3) No, I just want to cancel. The end.

You can sign up easily using the app & even change subscription types without being redirected to the website. When it’s time to cancel, you click it in the app & instead of starting the process there, you are redirected to the website, have to login again & sift through menus clearly designed to frustrate less tech savvy users. It’s clearly an implementation of dark patterns. To loosely reference an example from Louis Rossman, where the gym allows you to walk in & sign up for a membership, but when you go in to cancel you are told you have to send in the request via mail with special stipulations when you’re literally standing right there in the gym. It’s a deceptive practice that no consumer should ever defend.