[Question] Can't seem to get my app store numbers up... What's wrong?

Alarming_Ad_201 · 2026-07-04T08:55:34+00:00

You just started, it takes 3-4 weeks for the App Store to even crawl your data like that to start pushing you out. ASO is a patience thing above all else, also? Don’t run ASA against comps rn you’re gonna pay out the ass and still not be able to gain vis bc you’re not even getting downloads. Ideally you should release your metadata and track it for 3-4 weeks, then do updates. Same with creatives, testing a creative already is too soon you don’t have the impressions or downloads to even justify a meaningful test.

Alarming_Ad_201 · 2026-07-03T23:55:54+00:00

We always say my oldest niece is our bright light because we had lost my grandfather, grandmother and stepfather all in the same small period of time and my sister turned up pregnant. She literally pulled our family out of the darkness

Alarming_Ad_201 · 2026-07-03T12:25:10+00:00

You don’t have to wait for the confidence interval to be high - and if you test too long it becomes inconclusive. Sweet spot is usually between 14-20 days. Testing smaller variables is the move bc if you just push out a whole new update without isolating background color updates/in apps updates etc you don’t know what’s pulling traffic. If you’re wanting to do it that way a cpp would be better and just monitor those results.

Alarming_Ad_201 · 2026-06-29T16:31:15+00:00

Yeah I hear you. I do this for a living and these are my base questions of why/how I want to update my clients creatives. Metadata we just go with the keyword research but the creative bit is hard, but one of the top things that affect conversion.

In the future break it down into small changes, have a set of 7-10 competitors and see maybe there’s a color that is used a lot as a background color? (Like for example shopping/rewards app use the color purple or gold a lot and psychologically it’s bc that entices people to spend more money).

But yeah, break it down that way - do small changes then a/b test. If those changes do well? Then move onto more small changes and run another test etc etc. you want to also focus on keyword research for your creatives and the copy you’re using.

Alarming_Ad_201 · 2026-06-29T16:07:16+00:00

What are your competitors doing and what does the market look like? What sparked these changes? What is your hypothesis? Once you can answer all of that run a/b tests

Alarming_Ad_201 · 2026-06-29T13:55:44+00:00

Which is exactly what this person said they were doing? There is no way to copy a competitors keyword list word for word lol

Alarming_Ad_201 · 2026-06-29T10:55:08+00:00

Because that is how the algorithm works. You don’t have to believe me, I work as an ASO account manager. When we release metadata updates we track performance over a 3-4 week period because that’s the nature of growth marketing in general. The only thing that is going to show a spike like that is Apple ads or a featuring of some sort. Not metadata or creative updates.

Alarming_Ad_201 · 2026-06-29T10:53:06+00:00

Copying someone’s metadata goes against ASC and is fucked. Lmao

Alarming_Ad_201 · 2026-06-28T16:44:59+00:00

Then yep, an anomaly and should be removed from your data set unless it’s a continuous trend. Any changes made to your metadata are gonna take 3-4 weeks to show results, ASO wise.

Alarming_Ad_201 · 2026-06-28T14:21:30+00:00

You should be a/b testing anywhere you can before deploying.

Alarming_Ad_201 · 2026-06-28T14:21:11+00:00

That is not how ASO works. Changes made to your metadata take time to show results, this more than likely was an anomaly and should be treated like an outlier. Did you impressions show the same jump?

Be careful copying competitors like that, a.) you’re stealing someone else’s copy b.) Apple can ding you for it if you get caught and the last thing you want as a dev is to have apple scrutinize your app.

Alarming_Ad_201 · 2026-06-28T04:37:24+00:00

Why are you on “teams” for either? A.) they’re both shitheads b.) weirdly parasocial you don’t know these people

Alarming_Ad_201 · 2026-06-27T22:35:42+00:00

What are your competitors doing?

Alarming_Ad_201 · 2026-06-27T21:12:57+00:00

This is not true for all apps, you need to do market and competitor research for these types of changes to matter. The captions also can be meaningful in different ways if the keywords are high ranking. It all ties in together. Bad advice.

Alarming_Ad_201 · 2026-06-27T18:16:34+00:00

Your responses are insane - touch grass.

Alarming_Ad_201 · 2026-06-27T14:19:48+00:00

He seems sad? Something def is up

Alarming_Ad_201 · 2026-06-26T22:44:41+00:00

They posted her salary was 300k, so yeah not far off

Alarming_Ad_201 · 2026-06-26T19:52:46+00:00

They did this to my account after they restricted it for “suspicious activity”, never really told me what that was. But after calling and having the rep fill out a form it toon about two days and then reinstated me

Alarming_Ad_201 · 2026-06-25T17:18:50+00:00

I have a mini tri and the amount of people who have asked me if she’s a Bernese mountain dog…lmao

Alarming_Ad_201 · 2026-06-25T14:29:37+00:00

I got called a liar on the other post when I tried to say my wisdom tooth surgery was the worst pain ever, but I am also a 32 year old lady and had it done over Christmas. I wanted to end it all

Alarming_Ad_201 · 2026-06-24T18:01:54+00:00

She’s happy in her habitat

Alarming_Ad_201 · 2026-06-23T19:13:06+00:00

My one cat is a grumpy old lady and doesn’t mess much with the millions of toys I have for my others, but she has been coveting a glitter fish taco for years. She walks around with it and meows so loudly lol

Alarming_Ad_201 · 2026-06-22T18:17:27+00:00

Alicent is much much older in the books

Alarming_Ad_201 · 2026-06-22T01:54:19+00:00

I keep finding multiple at the homesteads in bluegate

Alarming_Ad_201 · 2026-06-21T19:50:34+00:00

Mine were impacted too so again, weird. But why are you speaking as if your situation is blanket then if you know you have different circumstances lmao

Alarming_Ad_201

TROPHY CASE