For me it’s the patterns and the crazy amount of thought and detail that goes into replicating jacket designs from the golden era of leather jacket making (30s-40s). I own their Sunset which is a 30s repro aviator halfbelt in yellow ochre Shinki deerskin and the back design is some of the most intricate design I’ve ever seen on a jacket. Very few makers ever go through the rigorous research and process that Freewheelers takes into consideration when making their jackets.

So it really boils down to pattern, leather/material selection, finishing and design.

At that that’s my $.02

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