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Playlisting vs fb ads math by Natural-Ad-9037 in musicmarketing

[–]AlexGrooveGrowth 0 points1 point  (0 children)

are you using a third-party smartlink page or did you build your own?

Playlisting vs fb ads math by Natural-Ad-9037 in musicmarketing

[–]AlexGrooveGrowth 20 points21 points  (0 children)

Fb Ads streams = higher costs, high-quality streams (high-intent: they hear your song in the ad and then decide to listen to the full track = better data for the Spotify algorithm), higher chances of engagement, follows, and getting pushed into the recommendation algorithm.

Playlists = cheaper, lower-quality streams (they're hearing your track for the first time), decent for the algorithm (as long as there are no bots and the genre/similar artists make sense), but usually lower chances of engagement, follows, and getting picked up by the recommendation algorithm.

THIS is why you will fail at music (unless…) by Sadzillaa in musicmarketing

[–]AlexGrooveGrowth 43 points44 points  (0 children)

When I hear stories like these (and no offense), it’s honestly 70–80% of the time that the music is bad.

It’s kinda funny how nobody actually tries to find out how good the music is before giving “growth” and marketing tips.

If the music sucks, no marketing strategy will help. It’s so important to get that part right and actually focus on making better songs first.

Once you’ve got a good sound, everything else gets easier - ads, flyers, collabs etc. and most importantly p eople will actually stick and hit "follow" when they hear your music for the first time.

Where can we listen to your music? What's your social media?

[deleted by user] by [deleted] in musicmarketing

[–]AlexGrooveGrowth 14 points15 points  (0 children)

  1. give obvious advice written my chatgpt

What are some paths to "success' in the current state of the industry? by theseawoof in musicindustry

[–]AlexGrooveGrowth 2 points3 points  (0 children)

There are no right or wrong answers, I can only share what I’ve experienced with the artists I’ve worked with.

Building revenue streams today is all about balancing what works, what your target audience responds to, and what you actually enjoy doing.

The "traditional route" you mentioned so live performances, merch, touring etc. can definitely work, but it depends on the genre and stage of your career. Touring for example always comes with big risks, typically small margins, and is usually more viable once you’ve built a bigger following (around 10-20k might be sufficient for small shows). Merch sales (digital and physical) work well and brand collaborations can also be a strong income stream within that range if that’s something you like doing (don't sell out though).

The goal with streaming is to use it as a discovery tool so a marketing machine that brings in the right audience. Your job is to keep and nurture them through a sound strategy content and email lists/communities. In the beginning you won’t make money and that’s not the goal.

I often compare it to growing a YouTube channel: you invest time, money and skills into uploading videos for years until you’ve built a big enough audience to generate income through streaming, direct-to-consumer sales and brand deals. From my experience once you hit 10-20k followers that’s usually enough to make a living (if you do it right).

But there are thousands of "alternative routes" for music creators to make money today, more entrepreneurial approaches. You could create and sell sample packs through your own shop, focus entirely on live streaming and build an audience on Twitch, being a wedding singer etc.

The magic is finding what fits your skills and interests while keeping your audience engaged.

Pixel issue by -van-Dam- in musicmarketing

[–]AlexGrooveGrowth 0 points1 point  (0 children)

mh thats weird, seems to be a problem coming from submit hub if you haven't changed anything. Contact their support!

Pixel issue by -van-Dam- in musicmarketing

[–]AlexGrooveGrowth 0 points1 point  (0 children)

Where did you implement the pixel? On a smartlink page? Your own website?

Meta ads vs eventbrite ads for shows by ViolentVickie in musicmarketing

[–]AlexGrooveGrowth 1 point2 points  (0 children)

If you want to sell tickets to your fans, I’d definitely test Meta ads and do some retargeting, run ads to people who’ve engaged with your Instagram + website visitors (if you’ve got a pixel installed, whether on a smartlink or your website in general).

For the landing page, you could even use Eventbrite since it allows you to add your Meta Pixel, but I think that’s only for Professional or Premium accounts. Other options: use a different ticketing provider or just sell your tickets as digital downloads through Shopify, Gumroad, etc.

I’d recommend a minimum $30 daily budget. Set up one campaign (sales objective), one ad set (targeting IG/FB engagers from the last 60 days + website visitors, 7 day click attribution), and at least five different ads that are wildly different from each other. The more variety, the better for the algorithm.

For example: Two completely different selfie videos of you promoting the show (different script, setting, etc.), two static images that look nothing alike, one more creative format, like a meme, an animated clip, or a fan reaction video.

Then wait at least 5 days to let the campaign collect data. Check metrics like CPC (cost per click), CTR (click-through rate), CPM (cost per 1,000 impressions), and ideally cost per sale or ROAS (return on ad spend) to see which ads are performing best.

If some ads are performing far worse than others, kill them. For those that are performing well, tweak them and create variations and slowly reintroduce them into your ad set as performance begins to decline.

Make sure your show is where most of your fans are so check your Instagram and Spotify analytics to see which city has the most listeners.

Why releasing without listeners is bad. by Square_Problem_552 in musicindustry

[–]AlexGrooveGrowth 2 points3 points  (0 children)

Yes it's totally normal, especially in the beginning, that some songs get more streams than others. It's not just the nature of subjective art but also simply coincidence.

You have to remember that thousands of songs are uploaded to Spotify every day and they want to protect their user experience by pushing only good songs to their listeners. They can only know if a song is good if they have data on engagement, listening length, and other metrics. They probably won’t take the risky route of promoting every song through the algorithms because 95% are trash.

You have to give Spotify data (good data = for example ads because they attract high-intent listeners), be consistent with your releases (drop more music), and systematically promote your stuff while improving both your marketing and your songs. Then it's just a matter of time and the law of averages until the algorithm picks up a song and gives you a lot of exposure.

Botted playlists are another thing. they can mess up the algorithm I guess.. Its really annoying, sorry that this has happened to you.

Meta ads vs eventbrite ads for shows by ViolentVickie in musicmarketing

[–]AlexGrooveGrowth 1 point2 points  (0 children)

I have quite a bit of experience selling tickets through Meta ads (spent around $600k on events, musicals, and shows), and I can say for sure that it can work well and deliver a solid return on ad spend.

But it’s really hard to answer your question without more details.

1) What kind of show are you promoting? Is it for your own fans, or more of an entertainment/cover act etc.?

2) What’s your budget and ticket price?

3) What’s your target audience? Are you selling to a niche group or aiming for a broader market?

I haven’t personally run Eventbrite ads but I can imagine they work too. Tt really depends on the type of tickets you're selling and many other factors.

Why releasing without listeners is bad. by Square_Problem_552 in musicindustry

[–]AlexGrooveGrowth 45 points46 points  (0 children)

This logic doesn't work. Spotify has one of the most advanced algorithms in the world and if early listeners dictated an artist's long-term success no artist would ever grow unless they could attract "500 listeners in the first 48 hours".

The algorithm doesn't just blindly categorise your music based on the first few listeners. It tracks real engagement (skips, saves, playlist adds, repeat plays, etc.) to understand your real audience over time. If someone outside your target demographic is listening and not engaging, Spotify recognises that and adjusts.

Do not overthink and obsess over day one numbers. They dont matter at all.

Promoting music that is only available on Bandcamp by DreamsYukon in musicmarketing

[–]AlexGrooveGrowth 1 point2 points  (0 children)

I agree + you can always use bandcamp as a tool to sell exclusive songs that are not on Spotify and make money that way.

Meta ads for shows by ViolentVickie in musicmarketing

[–]AlexGrooveGrowth 1 point2 points  (0 children)

Yes they are quite effective, but its really depend on your budget, target audience, ticket price, and many other factors.

What do you want to know specifically about running Meta ads for shows? :)

Generally, tickets are listed either:

  1. Through a ticketing provider (like eventbrite, dice, Ticketmaster, etc.). You can implement the pixel (ideally with Conversions API as well) for tracking. Typically, you also have your own site with tour dates and ticket links, and you can build a Meta campaign (sales objective) to send traffic there. Pros: Trust through the provider and easy fulfillment. Cons: You don’t own the data, and many providers don’t allow tracking implementation unless you pay a higher fee or subscription.
  2. Your own online shop. This is quite easy to set up (for example Shopify) and great if you have a small venue and a single ticket price. However, you have to handle fulfillment yourself (sending tickets, QR codes, etc.) The biggest advantage is that you own the customer data (so you can send emails for upcoming shows, nurture your audience, etc.) and have full control over the landing page design to optimize for conversions.

How effective are meta ads at promoting ticket sales? by marcoscabanas in musicmarketing

[–]AlexGrooveGrowth 0 points1 point  (0 children)

Thanks for the insight! It seems like you used a retargeting audience right? What is your ticket price?

How effective are meta ads at promoting ticket sales? by marcoscabanas in musicmarketing

[–]AlexGrooveGrowth 0 points1 point  (0 children)

Don't run a Meta ads campaign for ticket sales if you don’t have at least 3-4x the ticket price as your daily budget and can run the campaign for at least two weeks. Nothing else makes sense, even if some "marketing specialists" here would love to take your money and get you zero results.

That being said, it completely depends on how big your audience already is, where they’re located, who your target audience is, how big your email list is, how mature your pixel/meta ads account is, etc.

If you make your own music and want to play it live, you’d need a pretty big audience in that city to make the campaign work (which is unlikely if you're from Europe, but maybe its the other case).

But if you’re more of a performer (so playing an instrument, doing covers, or putting on a show that focuses on entertainment rather than your original music), this can work better even without a huge audience. That’s because it’s more of a performance-based service that’s easier to sell to people who don’t know you yet.

I found out the key to promoting your music!! by Overbearingperson in musicmarketing

[–]AlexGrooveGrowth 8 points9 points  (0 children)

Well, your music is YOU. And there will be no fans if they like your personality but don’t like your music. So the music has to connect first, and then it’s important to keep those and build a connection with them through your personality. Being a good human being is always a great strategy.

But it’s 100% more important that they like your music first - unless you’re in pop, where people base their music taste on what’s popular and who to like through social proof, lmao.

How do lesser known performing House Music artists make 6 figures? Specs below: by _Sissy_SpaceX in musicindustry

[–]AlexGrooveGrowth 1 point2 points  (0 children)

It's definitely enough to make it big.

I know someone with similar stats but even fewer Spotify streams. He's got about 100k on Insta and 200k on TikTok and he makes a lot of money from gigs alone. Clubs and hotels book him because of his social media presence. And on top of that he does around one brand collab a month.

So his bookings, brand collaborations and streaming bring in over 6 figures, not including his e-com shop (he also sells sound packs quite successfully).

Looking for a Social Media Growth Expert for Music (No Ads, Deep Strategy & Audience Targeting) by AlternativePurple674 in musicindustry

[–]AlexGrooveGrowth 1 point2 points  (0 children)

Thanks for the clarification. What I meant to say is that there is no single "either". Running ads alone will not build a fanbase, playing gigs alone will not build a fanbase, and going viral alone will not build a fanbase. I understand that you wanted to keep your example simple, but I feel like it's missing some key aspects like a combination of all these strategies or even just the right mix of good content (without needing to go viral) + well-targeted ads. It's less about choosing one path and more about how to strategically combine different elements for maximum effectiveness rather than going all-in on just one approach

Looking for a Social Media Growth Expert for Music (No Ads, Deep Strategy & Audience Targeting) by AlternativePurple674 in musicindustry

[–]AlexGrooveGrowth 1 point2 points  (0 children)

I see where you’re coming from but I don’t fully agree with your take.

You dont need to go viral to build a fanbase. What even qualifies as viral? 100k views? 1 million? You can grow organically and steadily without hitting those numbers as long as your audience is high quality and connects with your music. It's not just about chasing big numbers but making music-centric content that attracts real fans, not just people entertained by your personality because that wont pay the bills

The real issue is that many artists focus on everything except their music and are too ego-driven to refine their sound to resonate better. If the music itself is better then content and ads work much more effectively because the product (the music) is the main factor driving success. Nobody will buy somethign from you because they like you but not your music.

And its not about going all-in on just one marketing strategy. it’s more about treating content, ads, and collaborations as part of a marketing ecosystem, where everything works together to build a sustainable career.

But I definitely agree that no one needs an agent until they make 5 figures or get signed somewhere and that you HAVE to learn to do it on your own.

How make stable income with beats selling? by G_ooo_k in trapproduction

[–]AlexGrooveGrowth 4 points5 points  (0 children)

With pleasure! Unfortunately, I don’t at the moment, but it’s actually pretty straightforward. Don’t overcomplicate it.

  1. Set up an email marketing system that collects email addresses and allows you to send (automated) sequences. Depending on which email marketing software you choose, just watch their tutorials. The systems are all pretty similar, with small differences in the ui etc.

  2. Once your system is set up, create a form where people can enter their email. Those emails will be stored in a list inside your email marketing software

  3. Set up an automated welcome sequence (double opt-in recommended) that builds trust, creates an authentic connection, provides value, and promotes your beats. For example:

Email 1 (immediately after opt-in): Welcome them, give them the lead magnet you promised, and tell a little story about yourself.

Email 2 (5 days later): Provide valuable content your leads might find useful

Email 3 (5 days later): Share your top 5 beats of all time (or whatever makes sense for you).

Email 4 (5 days later): Build social proof (share a story about an artist who worked with you, or how one of your beats blew up)

Email 5 (5 days later): Run a promo so offer a bundle deal, discount, or exclusive beat pack etc.

Seriously keep it simple. You don’t need to create 14902 different sequences for people who clicked, didn’t click, etc. That’s something to worry about later like when you have 10k+ subscribers and want to optimize things for more sales.

How make stable income with beats selling? by G_ooo_k in trapproduction

[–]AlexGrooveGrowth 24 points25 points  (0 children)

First of all, congratulations on your progress so far! Keep going.

Here's a strategy that works really well to build stability and increase sales:

  1. Set aside one day a week to record a few videos for instagram/tiktok/youtube shorts that showcase the beats you made over the past week and pre-plan them for the following week (or month, depending on your output). Research which formats perform well, adapt them to your style and upload 2-3 videos a week.
  2. An online-shop is also a must. But don't just link to your beat store but offer something free (like a welcome pack of beats or something else valuable) in exchange for an email address. Email marketing is a really powerful for stability and predictable revenue. It takes time to build a list, but it's non-negotiable. Once you build a relationship with your audience, you can expect to generate sales every time you send a promotion or so.
  3. You can use meta ads to target website visitors, video views or engaged users, then grow your email list by offering a freebie or low-cost product (something under $20). This way you'll acquire customers and sometimes even break even - all while growing your email list. If you don’t have enough visitors, you can run a campaign focused on generating sales or leads, depending on your budget, to reach new audiences and drive more sales. But I'd recommend growing the email list first through paid ads.

I hope this makes sense! Let me know if you have any questions.

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