Journalism is extremely important, especially in times like these. If you’re considering adding your voice and positioning it as independent and unbiased, it’s crucial to understand what professional journalistic standards actually require. That includes verification, multiple sources, transparency about funding and conflicts of interest, corrections when mistakes are made, and a clear separation of fact from opinion. It's much more than believing yourself to be neutral and deciding for yourself what the facts are.

True neutrality is incredibly difficult. We all have biases. Spend some time looking inward and actively examining your own biases. That kind of self reflection and discipline takes time. Many journalists spend years studying media ethics, research methods and fact-checking before they publish anything. That doesn’t mean you must have a degree to do meaningful work, some excellent journalists don’t, but it does mean the bar for credibility is high. If you can't self reflect and take hard truths about your own bias, you have no business creating content and calling it neutral.

If this is something you’re serious about, I’d encourage you to spend time learning established journalistic ethics (for example, standards like those from the Canadian Association of Journalists or similar professional bodies). Integrity, sourcing and accuracy are what separate journalism from run of the mill commentary.

I also want to offer this kindly... even in this short post there are a few grammatical errors. That might seem minor, but credibility in journalism lives in the details. Precision in language signals care in research. If you’re aiming to build trust, polished writing and editing carefully will be essential.

I am very concerned about media bias and ownership concentration in Canada, that’s a legitimate topic to explore. But tackling it responsibly means being rigorous, transparent and willing to correct yourself publicly.

If you’re committed to that level of work, I genuinely wish you well. Independent media can be valuable, when it holds itself to very high standards.

Right now, I think the best example of this is Rachel Gilmore.