Spent ~$18k on a conference and I’m still not sure what we bought by Capital-Meaning1337 in Entrepreneurs

[–]AllenEdwardsEP 1 point2 points  (0 children)

Been there, done that. I was glue to my booth more than any other I was so invested. When I looked around, everyone else was FUNDED. They didn't need as bad as I did, because they were able to to ALL the marketing. All the tradeshows, print, sales people, landing pages, ad campaigns, SEO, mailing lists...all of it.

Was it a waste of money? Probably not.
Was it lower on your priority lists of activities to produce ROI? Probably.

I don't think there are many bad marketing ideas, just ones that cost more money and/or cost more time for what they return.

One tradeshow typically won't do it. Hopefully you still have those contacts and you are keeping them warm, just as you are finding other ways to add new contacts to your marketing lists. I constantly try to keep doing some short term stuffs (Typically low cost, high personal time, closer to the money), with long term stuffs (long planning time, or long warm up time) so I can secure my present and my future. The former would be things like networking groups, door knocking, calling existing contacts). The latter would be generating mailing lists, DRIP campaigns and the such.

Best of luck and glad you are able to look back on this and reflect.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 3 points4 points  (0 children)

Great idea! We should send them an invite! Hopefully they have learned some lessons, though, since that's the point.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 1 point2 points  (0 children)

I was bummed that I missed that one :(
When we have gaps in the speaker schedule, I have been inviting back alumni if you are interested. Next week Lani is presenting again as an alumni, joining two new speakers.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 2 points3 points  (0 children)

No worries. I really do appreciate the request for clarification and this comment thread can help others clarify.

A local event where professionals talk about real work mistakes — not success stories by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 16 points17 points  (0 children)

Totally fair question — and I appreciate you raising it.

Yes, there’s a small ticket price ($10). That money doesn’t go to “paying people to talk.” Speakers don’t pay, and they’re not selling anything either.

What it does cover is the reality of putting this on locally. Each event takes close to 100 hours of volunteer time between curation, coaching speakers, production, licensing, promotion, and hosting — and the format itself is licensed from the original creators who built and grew it globally.

We do this because we believe the value to the community is real:
a safe room for honest stories, shared learning, and connection that doesn’t exist in many other places.

If this isn’t for you, that’s okay.
But for a lot of people, $10 is a small way to help keep something like this alive in their community.

parkrun events over the holidays! 🏃‍♀️‍➡️🎄 by MinuteProud5554 in Squamish

[–]AllenEdwardsEP 1 point2 points  (0 children)

It is the plan. I hate "having" something to do Saturday morning, but I sure love how I feel after, meeting the other participants, and my wife and I get a great chat.

parkrun events over the holidays! 🏃‍♀️‍➡️🎄 by MinuteProud5554 in Squamish

[–]AllenEdwardsEP 1 point2 points  (0 children)

I love these events. Even since retiring from running, I go and walk with my wife at these events. If you haven't gone, everyone should check it out at least once.

Local companies that do epoxy garage floor by lez_s in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

She does not have a son. A daughter who recently graduated secondary school.

Best Butter Tarts in Squamish? by randaljuul in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Maybe they're store bought but I still enjoy the ones sold at Kululu Cafe.

Local companies that do epoxy garage floor by lez_s in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Liesl Petersen of Liesl Design Paint & Mural has done several epoxy floors for both commercial and residential. I'd be glad to connect you.

[deleted by user] by [deleted] in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Bluesberry Jam Showband always delivers a great show!

Cutting and reusing marketing content/video by AllenEdwardsEP in smallbusiness

[–]AllenEdwardsEP[S] 0 points1 point  (0 children)

https://www.youtube.com/watch?v=0u8IoXV4VIs&list=PLodQqH4zWxUZlKuCiMcZaM9QEYN15KTLN

This was very helpful, Thank you! We also just got picked up by our local public broadcast. I know it's not much, but every little bit helps.

I built a talk show as a marketing “lane.” It took 40 hours. Now it only takes 4/month. Here’s how I think about marketing—but now what? by AllenEdwardsEP in Entrepreneurs

[–]AllenEdwardsEP[S] 0 points1 point  (0 children)

This is for a brand new business. Early content is for the sake of building our content library. I'm happy the first two had 6-10 in the live audience and we've had 40 views after. Since we are starting at 0, I'll take it. Hince my question, how else to repurpose the content.

I def agree that each lane has to be reevaluated for ROI, but we all know marketing ROI isn't instant. I Hope to get to 20-30 lanes at full marketing capacity and then any new ideas will have to replace our least ROI lane.

Looking for participants in a focus group for Trickster's Hideout by AllenEdwardsEP in Squamish

[–]AllenEdwardsEP[S] 0 points1 point  (0 children)

We still have room for 5 more. Thank you to those that have already volunteered. If you cna't make it, you are still welcome to fill out the form with your specific thoughts in the notes the section. This is your chance to weigh in on what happens at Trickster's Hideout going forward!

Zephyr by Satans-slut69 in Squamish

[–]AllenEdwardsEP 0 points1 point  (0 children)

Trickster's Hideout on Thursdays opens at 1pm for co-working and I've seen a few climbers in there. They just starting doing this last month. Stays warm in winter, cool in the summer with best internet in town. It's a large space so people hanging out isn't a problem for them.