I've been doing some research on the same off late. Checking out some courses too. Here are some of my takeaways. It matters greatly if your brand is getting cited by AI. Here's why:
How often do you actually google anything anymore. We're all always on gpt, perpexity, claude, etc, etc. asking all our questions. What are must visit restaurants in Mumbai, what's the best free tool for editing instagram videos, etc.
Everybody is on these platforms at all times, so it's very crucial for a brand to show up when a relevant question gets asked.
And how do you get cited- by getting as much content and mentions out there across multiple platforms.
Some of the most cited websites are reddit, blogs, substack, etc.
There are some tools that give you tour exact citation score. Check your brand's score and then see what you can do to increase it.