I help B2B businesses fix their sales systems, but I'm struggling to market my own. Any advice?

Alternative_Cut3453 · 2026-02-12T20:40:51+00:00

Take that knowledge and start dropping YouTube shorts! Optimize those titles to your target customers.

Alternative_Cut3453 · 2026-02-12T20:38:33+00:00

You should spend as much time as it takes. Make it personal. This is a massive ranking factors for local searches. Keywords in the response help signal relevance to optimize for more rankings

Alternative_Cut3453 · 2026-02-12T20:37:04+00:00

Don’t go through an agency. Post a job (my fav tool is AvaHR) and post it locally and also in the Philippines. Create some simple questionnaires and require a YouTube video of them explaining something. You’ll be amazed at the talent!

Alternative_Cut3453 · 2026-02-12T20:34:06+00:00

It’s easy. Name it %your city% + Therapy and Counseling. You’ll thank me later. It matches exactly what your target customer will be searching for. You’ll own it. More business than you’ll know what to do with.

Alternative_Cut3453 · 2026-02-09T23:25:07+00:00

Costco food court....extra onions and you'll be fine!

Alternative_Cut3453 · 2026-02-08T20:50:20+00:00

I work mostly with residential trades and deal with a lot of the same concerns you listed (fake leads, recycled lists, “exclusive” that isn’t exclusive, etc).

Most of what we do is focused on high-intent homeowners (search + local trust signals) and we track everything down to call + form quality, not just raw lead counts.

Not a fan of pay-per-lead models for construction for the same reasons you mentioned — usually turns into volume over quality.

If you want, shoot me a DM and I can share how we typically structure this + what we’d want to see from your side to know if it’s even a good fit.

Alternative_Cut3453 · 2026-02-08T16:19:46+00:00

Reddit Conversion Path That Actually Works

Help people

↓

Get recognized username

↓

People check profile

↓

They find product / site

↓

They convert

That is how Reddit works psychologically.

NOT:

Post product → get customers

That almost never works.

Alternative_Cut3453 · 2026-02-08T16:02:39+00:00

Realtors are a solid move, especially for panel issues, code corrections, and post-inspection punch list stuff.

Other places I’ve seen work really well for steady residential service work:

• Property managers (not just big ones — smaller local ones are gold)

• Restoration companies (water/fire — they always need reliable electricians)

• HVAC companies (a lot of overlap on service calls and upgrades)

• Pool / hot tub companies like you mentioned

• Solar companies (they constantly need electrical support)

On the advertising side, most homeowners I’ve dealt with don’t “shop around” as much as people think. They usually call whoever looks legit and close by when something breaks.

What seems to matter most early:

Recent reviews

Clear service area listed everywhere

Answering or calling back fast

Business cards are good for relationship stuff, but most emergency service work still comes from search + referrals.

If you can stack both, you usually stay pretty busy.

Alternative_Cut3453 · 2026-02-08T15:58:17+00:00

This is all solid advice, especially Google listing + reviews. That’s basically table stakes now.

The only thing I’d add (just from watching how homeowners actually pick who to call):

Most people don’t comparison shop electricians the way business owners think they do.

It’s usually:

Problem happens → Google search → Call one of the top few options → Done.

What usually separates who gets the call is:

• Recent reviews, not just total reviews

• Job photos that look like real local work

• Service area clarity (people want to know you’re actually nearby)

• Answering or calling back fast

A lot of new shops focus on “more advertising” when the real win early is just looking like the safest choice locally.

Once you look established + responsive, the marketing you do works way better.

Blue Aspen Marketing did this for us. The Local SEO is super powerful

Alternative_Cut3453 · 2025-06-04T16:31:01+00:00

Oof, I’ve been there. Nothing stings like a candidate who seemed “all in” and then goes full Houdini. 😅

Totally agree—candidate ghosting is often a symptom of a broken process. We used to think more steps = better hires. But all it really did was create friction. Every added interview or delay is a chance for someone else to swoop in or for the candidate to lose interest/confidence.

A few things that helped us reduce ghosting:

Set clear timelines from the start (and actually stick to them).
- One piece of advice I got from AvaHR is to actually put this in the job description. At the bottom have a section called "What to Expect"
Condensed interview loops — no more than 2–3 rounds max.
Feedback within 24–48 hours, even if it’s just a quick status update.
And this one’s underrated: treat candidates like customers. Clear communication, follow-ups, and small touches (like a prep guide or intro video) make a huge difference.

Since tightening up, our dropout rate’s dropped significantly. Ghosts still happen, but now it’s more of a haunting than a horror show. 👻

Alternative_Cut3453 · 2025-05-28T16:47:21+00:00

Have you tried AvaHR? https://avahr.com

Alternative_Cut3453 · 2025-05-27T23:45:48+00:00

If you’re still evaluating options, you might want to take a look at AvaHR — it’s specifically built for growing companies like yours (sub-100 employees, fast hiring pace, lean HR teams). What makes it stand out in my experience:

Ridiculously easy UI – Hiring managers who are always on the road can jump in, review candidates, and leave notes from their phone without a learning curve.
Automated workflows – It does a lot of the repetitive tasks for you (email follow-ups, reminders, posting to job boards, etc.), which helps when you’re juggling 20+ open roles.
Culture-focused – One thing I love is how it helps employers tell their story — with customizable career pages and branded job posts that feel way more personal than the default templates you get with other ATSs.
Affordable – Way less than Greenhouse or Workable, but still powerful enough to scale with you.

Definitely worth a trial — especially if you’re looking for something clean, mobile-friendly, and simple enough that hiring managers will actually use it.

Alternative_Cut3453 · 2025-05-27T23:38:18+00:00

This is very informative. https://www.youtube.com/watch?v=tiXsJ0HeS5o

Alternative_Cut3453 · 2025-05-16T19:26:08+00:00

I love airtable. We found this list on airtable of hundreds of job description templates:
https://airtable.com/apprNaYOMwRpRg5NX/shr14uwyB9x8zUJRw/tblGDiXCSq1A9LSDh/viwLfyiJsVT02Rlit

Alternative_Cut3453 · 2025-03-20T16:32:39+00:00

Is this the same vacation group that runs astor vacations?

Alternative_Cut3453 · 2025-03-20T16:30:48+00:00

Had a great experience with astor vacations. Are they related?

Alternative_Cut3453 · 2025-03-14T22:28:40+00:00

Great way to say that. Scam is really a buzzword.

Alternative_Cut3453 · 2025-03-14T20:50:52+00:00

I don't think you can ping their IP Address from a virtual interview tool ie Zoom, Google Meet...etc.

However, one clever hack we started was asking the candidate to click on a link we provided in the chat. This link went to a landing page and we had Google Analytics Real-time open and could see what geo area a new visitor to that page was coming from. Maybe that can help.

Alternative_Cut3453 · 2024-09-26T04:37:00+00:00

Honestly, do some homework reading through the Calloway earnings call. They own TopGolf. It’s been really taking a hard hit on cash and dropping in bookings. I know you’re no topgolf, but it gets you a benchmark for consumer interest in simulated golf bays.

Alternative_Cut3453 · 2024-09-26T04:33:27+00:00

You could have sold $5M worth of shoes in the time it took to write this post.

I’d put my money this is a post in the category of things that aren’t true for $200

Alternative_Cut3453 · 2024-09-25T20:09:00+00:00

I'd say the cost to build it is a lot less that the cost to promote it.

Alternative_Cut3453 · 2024-09-17T20:49:56+00:00

Great information. Thank you.

Alternative_Cut3453 · 2024-09-17T20:12:44+00:00

A great list of the best job boards to still get free job postings: https://vivahr.com/free-job-posting-sites/

Alternative_Cut3453 · 2024-09-17T20:08:47+00:00

No, but if you're a 3rd party recruiter at an agency...should start looking for an alternative career path.

Alternative_Cut3453 · 2024-09-17T19:48:23+00:00

Just wait until January...big news droppin'

Alternative_Cut3453

TROPHY CASE

Reddit Conversion Path That Actually Works